# DOP Homepage Blueprint (Draft v0.1 — collaborative, not yet committed)
**Authors**: Qwen (structure) + Leonard (evidence grounding) · **Date**: 2026-08-10
**Brand**: red-accent `#b8402c`, rigorous-engineering tone, no marketing fluff
**Evidence rule**: every claim maps to Tier 1 (Verified) or Tier 2 (Indicative); human-approved.

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## Section A — "Proof in Action" (replaces testimonials)
*Headline: "We Don't Guess. We Verify."*

Split visual:
- **Left — Industry Standard**: generic "AI citation tool" dashboard, green checkmarks, red overlay showing the customer path leaking ("AI recommended a competitor because their schema was structured better").
- **Right — DOP Standard**: a Tier 1 Verified finding with human analyst approval stamp.

**Interactive element (slider/tab)** — anchored on the **Gilmore HVAC** live audit (`research/cold-audits/cold-audit-hvac-gilmore.md`):
- Prompt shown: *"Best HVAC company in Cameron Park, CA"* (Perplexity/ChatGPT).
- Leak shown: 3 conflicting phone numbers (page `(916) 884-6354` / schema `+1-530-290-5551` / snippet `(530) 344-4515`) + schema geo `Antelope, CA 95843` vs Cameron Park target.
- Caption: "The AI doesn't know which number is real. Neither do the customers it sends elsewhere."

## Section B — "Three Domains of Integrity"
1. **Customer Path Integrity** — diagram AI Search → SERP → Website → Conversion, leak markers at each handoff. Grounded in our audit gaps (Martel: zero machine-readable NAP = leak at AI Search).
2. **AI Visibility Integrity (AEO)** — how LLMs parse local entities (schema, citations) vs how legacy SEO tools assume. Grounded in CPFD generic-schema finding.
3. **Local Competitive Awareness** — "Shadow Competitors" ranking in AI but not in top-10 blue links. Grounded in Gordon Law: rank #1 at home, invisible for Cameron Park.

## Section C — "Engagement Ladder" (the motion, radical transparency)
- **Step 1 — Cold Audit (Layer 1a)**: Free. We find the leaks. You keep the report.
- **Step 2 — Threat Diagnosis**: Paid fixed-fee. We quantify revenue impact of the Silent Customer Loss.
- **Step 3 — Focused PoC**: We fix one critical leak. You measure.
- **Step 4 — Retainer**: Ongoing human-supervised, agent-assisted integrity. *"We do not accept retainers without a successful PoC."*

## Section D — "Objection Handling" FAQ
- **Q: Why not just use an automated AI citation builder?**
  A: Automated tools generate Tier 2 (indicative) data; LLMs hallucinate or ignore unverified input. DOP relies on Tier 1 (verified) evidence, human-approved, so the AI actually trusts the entity.
- **Q: How is this different from Bizl?**
  A: Bizl shows Tier-3 self-reported case studies. Our 5 live audits are observed, falsifiable evidence — we show our work.

## Trust Anchor (site-wide footer/header)
*"Every finding on this site was verified by a human analyst. AI agents draft the reports; humans verify the truth."*

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## Open governance refinement (from Claude, pending Leonard incorporation)
"If a proposed Tier 1 classification is rejected by human review, it defaults to Tier 2 unless the reviewer discards the finding entirely or requests more evidence." → Add to `docs/project-plan.md` §5 Governance before any client-facing launch.