# Audit Findings — Phoenix Salon + Spa

**Generated:** 2026-08-14 21:02 UTC
**Sources checked:** google_business_profile, apple_maps, bing_places, website
**Rating:** 4.9 | **Reviews:** 64

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 1 |
| 🟧 High | 1 |
| 🟨 Medium | 0 |
| 🟩 Enhancement | 0 |
| **Total** | **2** |

## Findings

### Finding #1: Hours mismatch on 11 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "friday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "saturday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "sunday",
    "google": "Closed",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "monday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "tuesday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "wednesday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "thursday",
    "google": "9 AM-6 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "saturday",
    "google": "9 AM-6 PM",
    "bing_places": "9 AM - 4 PM"
  },
  {
    "day": "monday",
    "google": "9 AM-6 PM",
    "bing_places": "9 AM - 5 PM"
  },
  {
    "day": "tuesday",
    "google": "9 AM-6 PM",
    "bing_places": "9 AM - 5 PM"
  },
  {
    "day": "thursday",
    "google": "9 AM-6 PM",
    "bing_places": "9 AM - 7 PM"
  }
]
```

### Finding #2: Most recent review is 115 days old — no fresh review signal

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
- **Evidence:** ```json
{
  "newest_review_date": "Apr 21, 2026",
  "days_ago": 115
}
```