# Use Case 06: Tyler  The HVAC & Electrical Service Owner

## Profile

| Field | Value |
|---|---|
| Name | Tyler |
| Business | HVAC & Electrical Service Company |
| Employees | 6 |
| Revenue Driver | Emergency service calls + maintenance plans |
| Primary Goal | Consistent year-round lead flow, maintenance plan adoption |
| Digital Maturity | Low |

## Problems

- Extreme seasonality (broken AC in July, no heat in January, dead shoulder months)
- Competes with national chains (One Hour, ARS) that dominate ad spend
- No maintenance plan pipeline  relies on reactive emergency calls only
- Service-area optimization is weak  doesn't know which zip codes generate most leads
- Emergency service visibility is poor for "AC repair near me" / "emergency electrician [city]"
- No systematic follow-up after service calls

## Success Metrics

- Emergency call volume and response rate
- Maintenance plan conversions (spring tune-up, fall inspection)
- First-page ranking for service-area + keyword combinations
- Consistent month-over-month lead flow (flattening seasonal troughs)
- Average job value growth (upsell on discovered issues)
- Service-area expansion signals (appearing for surrounding zip codes)

## Desired Hermes Outcomes

- Local SEO monitoring (maps pack, "AC repair [city]", "furnace repair [city]", "emergency electrician", "HVAC maintenance [city]")
- Review generation workflow (automated SMS ask after emergency completion)
- Competitor tracking (national chain pricing, seasonal promos, Google Guarantee badges)
- Google Business Profile optimization (emergency service toggle, service area, services menu, posts, Q&A)
- Maintenance plan marketing (spring/fall campaigns, expiring plan alerts)
- Seasonal capacity planning alerts (demand spikes in extreme weather windows)
- Citation consistency (HVAC, electrical, BBB, HomeAdvisor, Angi, Yelp)