D. Martel Plumbing: The Zero-NAP Void
How fragmented identity data caused AI models to treat a 20-year local business as "Permanently Closed."
Audit ID: MAR-002 | Target: AI Entity Recognition
The Silent Leak
What the AI Saw (Fragmented)
Name: "Martel's Pipes"
Name: "Martel Plumbing & Drain"
Address: NULL / CONFLICTING
Phone: NULL
AI Status: CLOSED / UNVERIFIED
Entity lacks a unified footprint. AI assumes business is defunct and recommends a competitor with clean data.
Ground Truth (Tier 1 Verified)
Name: D. Martel Plumbing
Address: 123 Main St, Suite B
Phone: (555) 111-2222
Schema: LocalBusiness (Plumber)
AI Status: OPEN & TRUSTED
NAP unified across core aggregators. Entity recognized as active and authoritative.