{
  "audit_engine": "v1",
  "timestamp": "2026-08-15T13:55:25.553652+00:00",
  "business": "Scotty's Heating & Air",
  "summary": {
    "total_findings": 10,
    "severity_counts": {
      "immediate": 3,
      "high": 2,
      "medium": 3,
      "enhancement": 2
    },
    "sub_score_issues": {
      "Digital Identity": 4,
      "Google Business": 1,
      "Reviews": 4,
      "Content": 1
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true,
      "website": true
    },
    "surfaces_failed": {
      "bing_places": false
    },
    "rating": 4.8,
    "reviews": 180
  },
  "findings": [
    {
      "id": "nap_phone_mismatch",
      "severity": "immediate",
      "title": "Phone number inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "(530) 626-6000",
        "apple": "+1 (530) 626-6000",
        "website": "530-429-7616"
      },
      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
    },
    {
      "id": "nap_address_mismatch",
      "severity": "immediate",
      "title": "Address inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667",
        "apple": "3655 Chuckwagon Way, Placerville, CA  95667"
      },
      "recommendation": "Standardize exact address format. GBP address is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "monday",
          "google": "8 AM-4:30 PM",
          "apple_maps": "8:00 AM-4:1800 PM"
        },
        {
          "day": "tuesday",
          "google": "8 AM-4:30 PM",
          "apple_maps": "8:00 AM-4:1800 PM"
        },
        {
          "day": "wednesday",
          "google": "8 AM-4:30 PM",
          "apple_maps": "8:00 AM-4:1800 PM"
        },
        {
          "day": "thursday",
          "google": "8 AM-4:30 PM",
          "apple_maps": "8:00 AM-4:1800 PM"
        },
        {
          "day": "friday",
          "google": "8 AM-4:30 PM",
          "apple_maps": "8:00 AM-4:1800 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "nap_website_mismatch",
      "severity": "high",
      "title": "Website URL inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
        "apple": "https://www.scottysheatingandair.com/"
      },
      "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
    },
    {
      "id": "rating_delta_high",
      "severity": "high",
      "title": "Rating varies by 0.7 across surfaces (range: 4.1\u20134.8)",
      "sub_score": "Reviews",
      "evidence": {
        "google": 4.8,
        "apple": 4.1
      },
      "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
    },
    {
      "id": "review_count_delta",
      "severity": "medium",
      "title": "Review count varies by 143 across surfaces",
      "sub_score": "Reviews",
      "evidence": {
        "google": 180,
        "apple": 37
      },
      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
    },
    {
      "id": "review_dates_unavailable",
      "severity": "medium",
      "title": "Cannot determine review recency \u2014 no dates available in samples",
      "sub_score": "Reviews",
      "evidence": {
        "sources_with_dates": []
      },
      "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: consumer sector, hvac contractor",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "hvac contractor",
        "apple": "consumer sector"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "reviews_low_specificity",
      "severity": "enhancement",
      "title": "Only 0% of sample reviews mention specific services or practitioners",
      "sub_score": "Reviews",
      "evidence": {
        "sample_size": 3,
        "specific_count": 0
      },
      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    }
  ]
}