# Use Case 03: Sarah — The Med Spa Owner

## Profile

| Field | Value |
|---|---|
| Name | Sarah |
| Business | Medical Spa |
| Employees | 12 |

## Problems

- Heavy local competition
- High customer acquisition cost
- Reputation-sensitive business

## Success Metrics

- Better reviews
- More consultations
- Higher visibility

## Desired Hermes Outcomes

- Reputation tracking
- Competitor promotions monitoring
- Service page recommendations
- Social content opportunities