# Audit Findings — D. Martel Plumbing Service & Repair

**Generated:** 2026-08-15 13:53 UTC
**Sources checked:** google_business_profile, apple_maps, bing_places, website
**Rating:** 4.7 | **Reviews:** 104

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 2 |
| 🟧 High | 0 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| **Total** | **7** |

## Findings

### Finding #1: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
  "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA  95762"
}
```

### Finding #2: Hours mismatch on 5 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "monday",
    "google": "7 AM-7 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "tuesday",
    "google": "7 AM-7 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "wednesday",
    "google": "7 AM-7 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "thursday",
    "google": "7 AM-7 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "friday",
    "google": "7 AM-7 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  }
]
```

### Finding #3: Review count varies by 147 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 104,
  "apple": 251,
  "bing": 248
}
```

### Finding #4: Category varies across surfaces: consumer sector, home service, plumber

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "plumber",
  "apple": "consumer sector",
  "bing": "home service"
}
```

### Finding #5: JSON-LD present but no LocalBusiness/BeautySalon type

- **Severity:** 🟨 Medium
- **Category:** Technical SEO
- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
- **Evidence:** ```json
{
  "url": "https://dmartelplumbing.com/",
  "has_jsonld": true,
  "has_local_business": false
}
```

### Finding #6: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 6,
  "specific_count": 0
}
```

### Finding #7: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.