# Validation Run: Crystal Blue Plumbing Heating & Air

**Date:** 2026-08-14
**Business:** Crystal Blue Plumbing Heating & Air
**Location:** Placerville, CA (actual: Loomis, CA — same metro area)
**Why chosen:** Plumbing/HVAC (GTM vertical), Placerville/Cameron Park area, never audited before, multi-location chain (tests GBP disambiguation)

## Pipeline Execution

```
multi_scraper.py → audit_engine.py → findings.json + findings.md
```

## Surface Results

| Surface | Status | Notes |
|---------|--------|-------|
| Google Business Profile | ⚠️ Degraded | Returned `name: "Hours"`, null address, null phone. GBP matched wrong entity. |
| Apple Maps | ✅ Good | Full NAP, 4.2★/65 reviews, hours, website URL, phone |
| Bing Places | ❌ Failed | Returned no data |
| Website | ❌ Failed | HTTP 403 Forbidden (crystalblueplumbing.com) |

## Key Findings (5 total)

| # | Severity | Finding | Verdict |
|---|----------|---------|---------|
| 1 | 🟥 Immediate | Hours mismatch (GBP vs Apple) | **FALSE POSITIVE** — GBP from wrong entity |
| 2 | 🟧 High | No website found | PARTIALLY FALSE — URL exists but 403 |
| 3 | 🟨 Medium | Review dates unavailable | VALID |
| 4 | 🟨 Medium | No description | VALID |
| 5 | 🟩 Enhancement | No price level | VALID |

## Issues Observed

### 1. GBP Entity Disambiguation (CRITICAL)
GBP scraper returned `name: "Hours"` with null address. Matched wrong GBP listing. Fallback to Apple Maps saved the audit.

### 2. Apple Maps Hours Parsing
`12:00 AM-12:00 PM` for all days — likely parsing "Open 24 hours" as midnight-to-noon.

### 3. Website 403 Not Distinguished From "No Website"
Should be separate findings: "no_website" vs "website_unreachable".

### 4. Hours Mismatch With Degraded Source
Engine flagged hours mismatch but GBP data was garbage. Mismatch detection should skip degraded sources.

## Verdict

Pipeline works end-to-end but findings not yet trustworthy without human review. GBP scraper is the biggest risk.

**Before production:**
1. GBP entity validation (name match + address present)
2. Hours comparison skip degraded sources
3. Website 403 → distinct finding
4. Apple Maps hours parsing audit

## Artifacts
- `multi_surface_2026-08-14.json` — raw scraped data (4KB)
- `findings.json` — engine output (3KB)
- `findings.md` — markdown report (2.5KB)
- `VALIDATION.md` — this file