# Audit Findings — Appleseed Horticulture

**Generated:** 2026-08-16 01:15 UTC
**Sources checked:** google_business_profile, apple_maps, website
**Rating:** 4.9 | **Reviews:** 84

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 2 |
| 🟧 High | 1 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| **Total** | **8** |

## Findings

### Finding #1: Phone number inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(530) 622-5190",
  "apple": "+1 (530) 622-5190",
  "website": "8666666666"
}
```

### Finding #2: Hours mismatch on 7 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "saturday",
    "google": "10 AM-5 PM",
    "apple_maps": "10:00 AM-4:00 PM"
  },
  {
    "day": "sunday",
    "google": "11 AM-4 PM",
    "apple_maps": "10:00 AM-4:00 PM"
  },
  {
    "day": "monday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "tuesday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "wednesday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "thursday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "friday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  }
]
```

### Finding #3: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/",
  "has_jsonld": false
}
```

### Finding #4: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #5: Category varies across surfaces: garden center, shopping

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "garden center",
  "apple": "shopping"
}
```

### Finding #6: No business description found on any surface

- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
  "surfaces_checked": [
    "google",
    "bing",
    "website"
  ]
}
```

### Finding #7: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

### Finding #8: No Open Graph tags on website

- **Severity:** 🟩 Enhancement
- **Category:** Technical SEO
- **Recommendation:** Add OG tags for proper link preview on social media and messaging apps.
- **Evidence:** ```json
{
  "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/"
}
```

## Failed Surfaces

- ❌ `bing_places` — no data returned