# Audit Findings — Crystal Blue Plumbing Heating & Air

**Generated:** 2026-08-14 20:30 UTC
**Sources checked:** apple_maps
**Rating:** 4.2 | **Reviews:** 65

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 0 |
| 🟧 High | 2 |
| 🟨 Medium | 2 |
| 🟩 Enhancement | 1 |
| **Total** | **5** |

## Findings

### Finding #1: No website found

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.

### Finding #2: No Google Maps URL found — listing may be unclaimed

- **Severity:** 🟧 High
- **Category:** Google Business
- **Recommendation:** Claim and verify the GBP at google.com/business. Unclaimed listings cannot be managed.

### Finding #3: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #4: No business description found on any surface

- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
  "surfaces_checked": [
    "google",
    "bing",
    "website"
  ]
}
```

### Finding #5: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

## Failed Surfaces

- ❌ `google_business_profile` — no data returned
- ❌ `bing_places` — no data returned
- ❌ `website` — no data returned