# Scotty's Heating & Air
## Online Presence Audit

**Location:** Placerville, CA  
**Vertical:** HVAC  
**Audit date:** 15 August 2026  
**Prepared for:** Scotty's Heating & Air  
**Prepared by:** VeriPath

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## Executive Summary

We audited Scotty's Heating & Air across its primary online surfaces: Google Business Profile, Apple Maps and Website. The business shows 4.8 ★ across 180 Google reviews. 
**3 material integrity issues were identified:**

1. Phone numbers are inconsistent across directories.
2. The website URL does not align across directories.
3. Ratings vary across surfaces.

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## Surfaces Reviewed

| Surface | Status | Rating | Reviews |
|---------|--------|--------|---------|
| Google Business Profile | ✓ | 4.8 ★ | 180 |
| Apple Maps | ✓ | 4.1 ★ | 37 |
| Bing Places | ✗ | capture blocked (bot-wall) — excluded, not verified | — |
| Website | ✓ | — | — |

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## Findings

### Finding 1: Phone number inconsistent across directories

**Observation:**  
Google lists **(530) 626-6000**. Apple lists **+1 (530) 626-6000**. Website lists **530-429-7616**.

**Impact:**  
Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.

**Recommendation:**  
Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.

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### Finding 2: Website URL carries UTM parameters on one listing

**Observation:**  
google='https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp' vs apple='https://www.scottysheatingandair.com/' — same domain, attribution/SEO split risk (Gilmore precedent: material)

**Impact:**  
Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.

**Recommendation:**  
Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.

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### Finding 3: Rating varies by 0.7 across surfaces (range: 4.1–4.8)

**Observation:**  
Google shows **4.8** ★ while Apple Maps shows **4.1** ★.

**Impact:**  
A rating spread across surfaces undermines the consistency signal local search relies on and can suppress the lower-rated surface in results.

**Recommendation:**  
Verify which rating is current; the stale surface usually reflects an unmanaged listing that has stopped receiving reviews.

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## Verification Pending

- **Hours mismatch on 5 day(s) — GBP is authoritative** — 5 day(s) affected by '1800' parse artifact: monday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; tuesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; wednesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM — verify against live Apple Maps; excluded from report until confirmed

## Data Limitations

This audit ran without authenticated access to the business's listings. Known ceilings:

- **Review text and dates** were not captured; ratings and counts only.
- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
- This is a **point-in-time snapshot**; directory data changes after the audit date.

*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*