{
  "audit_engine": "v1",
  "timestamp": "2026-08-15T13:53:02.361145+00:00",
  "business": "D. Martel Plumbing Service & Repair",
  "summary": {
    "total_findings": 7,
    "severity_counts": {
      "immediate": 2,
      "high": 0,
      "medium": 3,
      "enhancement": 2
    },
    "sub_score_issues": {
      "Digital Identity": 2,
      "Google Business": 1,
      "Reviews": 2,
      "Technical SEO": 1,
      "Content": 1
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true,
      "bing_places": true,
      "website": true
    },
    "surfaces_failed": {},
    "rating": 4.7,
    "reviews": 104
  },
  "findings": [
    {
      "id": "nap_address_mismatch",
      "severity": "immediate",
      "title": "Address inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762",
        "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA  95762"
      },
      "recommendation": "Standardize exact address format. GBP address is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 5 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "monday",
          "google": "7 AM-7 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "tuesday",
          "google": "7 AM-7 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "wednesday",
          "google": "7 AM-7 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "thursday",
          "google": "7 AM-7 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "friday",
          "google": "7 AM-7 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "review_count_delta",
      "severity": "medium",
      "title": "Review count varies by 147 across surfaces",
      "sub_score": "Reviews",
      "evidence": {
        "google": 104,
        "apple": 251,
        "bing": 248
      },
      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: consumer sector, home service, plumber",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "plumber",
        "apple": "consumer sector",
        "bing": "home service"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "schema_wrong_type",
      "severity": "medium",
      "title": "JSON-LD present but no LocalBusiness/BeautySalon type",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://dmartelplumbing.com/",
        "has_jsonld": true,
        "has_local_business": false
      },
      "recommendation": "Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance."
    },
    {
      "id": "reviews_low_specificity",
      "severity": "enhancement",
      "title": "Only 0% of sample reviews mention specific services or practitioners",
      "sub_score": "Reviews",
      "evidence": {
        "sample_size": 6,
        "specific_count": 0
      },
      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    }
  ]
}