# Use Case 02: Jim — The Plumber

## Profile

| Field | Value |
|---|---|
| Name | Jim |
| Business | Plumbing Company |
| Employees | 3 |
| Revenue Driver | Inbound service calls |

## Problems

- Depends on referrals
- Limited web presence
- Competitors dominate search
- Doesn't understand SEO

## Success Metrics

- More phone calls
- More local leads
- Better ranking for service keywords

## Desired Hermes Outcomes

- Local SEO monitoring
- Citation consistency
- Competitor tracking
- Lead generation recommendations