# Economic Model

**Status: Structural draft — pending real data**

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## Purpose

This document connects the Value Creation Model, Client Lifecycle, and Go-to-Market Strategy into a unit-economics framework, and begins as a placeholder structure pending real client data and delivery-cost validation.

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## Cost Side: Delivery Cost Floor

Two distinct placeholders, not one:

### Early-Stage Cost Floor (V1 hand-reviewed cohort)

[PLACEHOLDER] — note that the prior estimate of ~$150-200/month predates Local Competitive Awareness becoming mandatory at every tier, and predates any real data on human-review time under the approval gate. Flag as needing recheck once the first proof-of-concept engagement completes.

### At-Scale Cost Floor (post-graduation-threshold)

[PLACEHOLDER] — explicitly a future-state projection for once specific task types clear the N≥100 zero-error graduation threshold. State clearly this is not a V1 number and must not be used for V1 pricing decisions.

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## Value Side: Recoverable Client LTV

[PLACEHOLDER — AWAITING REAL CLIENT DATA]

List as pending data points:

- Average ticket per visit
- Average visit/repeat frequency
- Estimated client lifetime (months/years)
- Estimated average client LTV (derived from above)
- Monthly new clients
- Percentage of new clients attributing discovery to online search/AI vs. referral or other sources
- Inferable current booking leakage, if estimable

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## Pricing Bands

### One-Shot Proof-of-Concept Audit

[PLACEHOLDER] — note this is NOT to be derived from the monthly rate by fixed formula until real numbers exist. Prior directional assumption: roughly 2-3x the eventual monthly rate. Label explicitly as unvalidated.

### Entry Tier (single-location)

[PLACEHOLDER] — prior directional assumption ~$500/month. Must clear the early-stage cost floor and fall within the value ceiling once both are real.

### Premium Tier (multi-location / faster SLA)

[PLACEHOLDER] — prior directional assumption ~$1,000-1,500/month.

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## Value Ceiling Logic

State that price should stay within a percentage-of-recoverable-LTV band, prior directional assumption 20-30%, explicitly marked as theoretical and unvalidated against any real client's numbers.

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## Open Dependencies

List explicitly:

1. Ashley/Phoenix's real client data (see Value Side above) has not yet been collected.
2. The early-stage cost floor must be rechecked once Local Competitive Awareness overhead is accounted for.
3. At least one completed proof-of-concept engagement is needed to sanity-check assumed delivery cost against actual time and effort spent.