# Threat Register – Overcome Fitness

**Status:** **LOCKED** — Layer 2 Benchmark  
**Locked Date:** 2026-08-03  
**Reviewed by:** Human (owner process)  
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md` (Locked Layer 1a)

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.  
No speculation. No invented gaps. No solution language.

## Lock note
All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on each entry: **Accepted (benchmark)**. Severity remains provisional.

**Post-lock refinement (2026-08-03):** T-002 title/evidence refined by human — scope narrowed to missing GBP booking button; website does offer booking (human-confirmed).

## Threat Entries

### Threat ID: T-001
- **Title:** Website paths observed returning dead pages
- **Signal Source:** Website (overcomefitnesscp.com)
- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-002
- **Title:** Missing booking button on Google Business Profile (while website does offer booking)
- **Signal Source:** GBP + Website (human-confirmed)
- **Evidence Snippet:** GBP (2026-08-03 Human eye on Maps): BOOKING_BUTTON_PRESENT_ON_GBP = No. Website does offer booking (human-confirmed 2026-08-03). Prior public crawl (2026-08-02) did not detect integrated booking on all surfaces; human refinement establishes website booking exists while GBP public action button is absent.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark) — refined post-lock

### Threat ID: T-003
- **Title:** Personal TikTok audience shows limited clear business attribution
- **Signal Source:** TikTok @byronslavin + website links
- **Evidence Snippet:** Site links @byronslavin. 2026-08-03: ~39.5K followers; bio personal trainer/athlete; linktr.ee/overcometrainer; account name not Overcome Fitness.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-004
- **Title:** Multiple related Instagram handles observed
- **Signal Source:** Instagram + website
- **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
- **Data Recency:** 2026-08-02 / prior
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-005
- **Title:** Facebook city label mismatch vs website/directories
- **Signal Source:** Facebook public search + website
- **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-006
- **Title:** Weak or absent Yelp presence under current brand/address
- **Signal Source:** Yelp
- **Evidence Snippet:** 2026-08-03: listing CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-007
- **Title:** Limited lead-capture surface beyond contact form / phone
- **Signal Source:** Website
- **Evidence Snippet:** Conversion path primarily contact form and phone; free-pass on pricing page; no integrated booking observed on 2026-08-02 public crawl (see T-002 human refinement on website booking).
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-008
- **Title:** Second related GBP listing observed (Overcome Power Cycle)
- **Signal Source:** Google Maps / directories
- **Evidence Snippet:** Prior audit noted related listing same building different suite. 2026-08-03 snapshot: Second listing nearby = Unknown.
- **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-009
- **Title:** No YouTube or brand TikTok presence identified
- **Signal Source:** YouTube + TikTok brand search
- **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming.
- **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-010
- **Title:** No LinkedIn company presence identified
- **Signal Source:** LinkedIn
- **Evidence Snippet:** No company page found in prior search.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-011
- **Title:** Unclear GBP claimed/ownership status with thin public review volume
- **Signal Source:** GBP
- **Evidence Snippet:** Claimed = Unknown; 5 stars / 5 reviews; responses Yes (2026-08-03).
- **Data Recency:** 2026-08-03
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Human Decision:** Accepted (benchmark)

## Summary
- Total threats: 11
- Tier 1: 0
- Tier 2: 11
- **Status: LOCKED** 2026-08-03 (T-002 refined post-lock same day)

## Human Review Gate
- [x] Backed by inventory + human refinement note
- [x] Recency + Tier on every entry
- [x] No solution language
- [x] No invented threats
- [x] Human decision recorded (Accepted benchmark)
- [x] **LOCKED**

**Reviewer sign-off:** Human — Locked Layer 2 Benchmark — Date: 2026-08-03