# Case Studies Overview
URL: https://bizl.com/case-studies
Extracted: 2026-08-09

## Core Messaging / Positioning
- Hero: "**Real businesses. Real AI visibility. Real results.**"
- Positioning: "See how local businesses across every industry have gone from invisible on AI search to the top recommendation in their area."
- Success vignettes: "**number one ChatGPT recommendation**," "**emergency plumber Tampa.** we are the answer they get," mention across "**ChatGPT and Perplexity.**"
- Broad scope: "We work with every local business category — If customers search for your type of business on AI, we make sure they find you."
- CTA: "Run a free AI visibility audit. See where you stand across all 5 AI engines. / Takes 4 minutes."
- Meta-disclosure: "**Every number below is averaged across local businesses using Bizl in their first 90 days.**" (Methods caveat attached to aggregated numbers.)

## Key Claims & Stats
- Claims businesses go from "invisible on AI search" to "the top recommendation in their area."
- Vignettes: "#1 ChatGPT recommendation"; "we are the answer they get" for "emergency plumber Tampa" on "ChatGPT and Perplexity."
- **Averaging caveat**: "Every number below is averaged across local businesses using Bizl in their first 90 days" — a hedge on representativeness (aggregated averages, not individual proof).
- No specific percentages/volumes captured on the overview itself; numbers live in individual case-study pages.
- Unsupported aggregate claims (Tier-3) moderated only by the 90-day averaging caveat.

## Offer / Pricing Details (if applicable)
- Not present on this page (free-audit CTA only).

## Process / How It Works
- Section: "Ready to be our next case study? Run a free AI visibility audit today. See exactly where you stand and what our team would fix first."
- Funnel: free audit → done-for-you service → (member becomes next case study).

## Notable Strengths or Patterns
- Social-proof hub: aggregate + per-vertical case studies positioned as reachable outcomes.
- **Horizontal claim coverage** ("every local business category") to maximize search/ICP reach.
- Reuses the free-audit wedge (score across all 5 AI engines, "Takes 4 minutes") as the universal CTA.
- "Ready to be our next case study?" converts reader empathy into participation.
- Methods caveat (first-90-day averaging) adds a veneer of rigor.

## Notes for Digital Operations Partner
- **Evidence quality**: Outcome claims are presented as reachable scenarios but are UNSUPPORTED aggregate anecdotes (Tier-3); the "averaged across first 90 days" caveat is a hedge, not a methodology. No underlying data, control, or verification link. DOP can differentiate with verified, individually attributable results and transparent methodology.
- **Silent Customer Loss framing**: The core emotional sell — businesses "invisible" to the AI path that customers now use (discovery failure / customer-path leakage) — is the DOP wedge; DOP should prove the loss measured before/after.
- **Human supervision vs black-box**: Case-study success attributed wholly to "Busy team, 90 days" narrative throughout; DOP's human-supervised method offers the same promise with visible process.
- **PoC-style entry**: free AI visibility audit (4 min, all 5 engines) → done-for-you; matches DOP Cold Audit → PoC → Retainer.
- **Conversion patterns**: distilled success-vignette headlines, industry-wide coverage, free-audit CTAs, aspiration-to-participation call.
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