# Use Case 03: Sarah — The Med Spa Owner

## Profile

| Field | Value |
|---|---|
| Name | Sarah |
| Business | Medical Spa |
| Employees | 12 |
| Revenue Driver | High-ticket treatments + Memberships |
| Primary Goal | Consistent consultation bookings |
| Digital Maturity | Medium |

## Problems

- Heavy local competition
- High customer acquisition cost
- Reputation-sensitive business
- Seasonal demand fluctuations

## Success Metrics

- Better reviews
- More consultations
- Higher visibility
- Membership growth

## Desired Hermes Outcomes

- Reputation tracking
- Competitor promotions monitoring
- Service page recommendations
- Social content opportunities