# Use Case 04: Mike — The Roofing Contractor

## Profile

| Field | Value |
|---|---|
| Name | Mike |
| Business | Roofing Contractor |

## Problems

- Seasonal demand
- Inconsistent lead flow
- Little online strategy

## Success Metrics

- Qualified quote requests
- Geographic visibility
- Lead consistency

## Desired Hermes Outcomes

- Competitor monitoring
- Local SEO opportunities
- Website conversion recommendations
- Seasonal strategy alerts