{ "record_id": "VP-001-phoenix-salon-spa-v0.1.1", "record_version": "0.1.1", "record_type": "canonical_business_record", "system": { "authority": "veripath", "created_at": "2026-08-12T23:30:00Z", "updated_at": "2026-08-12T23:30:00Z", "status": "draft" }, "domains": { "identity": { "legal_name": { "value": null, "status": "observed", "evidence_tier": "tier_3", "observed_at": "2026-08-12T23:30:00Z", "verified_at": null, "fresh_until": null, "source_independence": "unknown", "sources": [], "notes": "Legal name not yet captured; DBA is Phoenix Salon + Spa. Prior DBA: La Mae Salon & Spa." }, "dba_name": { "value": "Phoenix Salon + Spa", "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-09-11T23:30:00Z", "source_independence": "independent", "sources": [ "GBP snapshot 2026-08-05", "website footer/schema 2026-08-11", "owner-confirmed 2026-08-11" ], "notes": "Previously known as La Mae Salon & Spa. Rebrand residue persists on Yelp and Facebook." }, "industry": { "value": "Beauty salon / Spa", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": [ "GBP primary category: Salon", "GBP additional categories: spa, facials, waxing, lashes, hair coloring, styling, blowouts", "website schema.org type: BeautySalon" ], "notes": "GBP and website schema agree. GBP carries 7 additional categories." } }, "location": { "street_address": { "value": "3460 Robin Ln, Ste 4, Cameron Park, CA 95682", "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-09-11T23:30:00Z", "source_independence": "independent", "sources": [ "GBP snapshot 2026-08-05", "website footer/contact/schema 2026-08-11", "Yelp listing", "Facebook page" ], "notes": "All sources agree. GBP uses 'Ste 4' abbreviation; website uses 'Suite 4'." }, "geo_coordinates": { "value": null, "status": "observed", "evidence_tier": "tier_2", "observed_at": "2026-08-05T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "unknown", "sources": [ "GBP Place ID: 0x809afa078da84585:0xb483880b57fe2eda", "Google Maps: 38.6553155, -120.9664378" ], "notes": "Not present in website JSON-LD schema. Available via GBP/Google Maps." } }, "contact": { "phone": { "value": "+15303509197", "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-09-11T23:30:00Z", "source_independence": "independent", "sources": [ "GBP snapshot 2026-08-05", "website footer/schema 2026-08-11", "Yelp listing" ], "notes": "All sources agree. Format varies: (530) 350-9197 vs +15303509197." }, "website": { "value": "https://phoenixcameronpark.com", "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-09-11T23:30:00Z", "source_independence": "independent", "sources": [ "GBP snapshot 2026-08-05", "website self-reference", "Yelp listing", "Facebook page" ], "notes": "GBP links to http://phoenixcameronpark.com/ (no TLS). Website itself serves HTTPS." }, "email": { "value": "ashley@phoenixcameronpark.com", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": [ "website footer/contact/schema 2026-08-11" ], "notes": "Owner email. Not present on GBP or Yelp." } }, "hours": { "regular_hours": { "value": { "Mon": "09:00-18:00", "Tue": "09:00-18:00", "Wed": "09:00-18:00", "Thu": "09:00-18:00", "Fri": "09:00-18:00", "Sat": "09:00-15:00", "Sun": "closed" }, "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-08-19T23:30:00Z", "source_independence": "unknown", "sources": [ "owner ground truth (Ashley) 2026-08-11" ], "notes": "OWNER-VERIFIED GROUND TRUTH. All other public surfaces carry INCORRECT hours. Website/schema say Mon-Fri 9-7, Sat-Sun 9-5. Yelp says Mon-Fri 9-7, Sat 9-7. GBP not verified against owner truth. Operating model is by-appointment; no canonical hours previously existed." }, "by_appointment_only": { "value": true, "status": "verified", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": "2026-08-12T23:30:00Z", "fresh_until": "2026-08-25T23:30:00Z", "source_independence": "independent", "sources": [ "owner statement 2026-08-11", "website contact page: 'By appointment only'", "GBP attribute: 'Appointment required, Appointments recommended'" ], "notes": "Owner runs primarily by appointment. Same-day availability accepted when possible." }, "timezone": { "value": "America/Los_Angeles", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "unknown", "sources": [ "GBP snapshot metadata" ] } }, "services_and_pricing": { "services": [ { "name": "Haircut & Style", "description": "Precision haircuts and styling", "price": "from $65", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Full Color", "description": "Full hair color service", "price": "from $120", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Balayage / Highlights", "description": "Custom color techniques", "price": "from $180", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Extensions", "description": "Hair extensions", "price": "consultation", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Phoenix Custom Facial", "description": "Customized facial with optional enhancements", "price": "from $85 (typical $115-$160 with enhancements)", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Spray Tan", "description": "Full body $60 / Partial $35 / Buddy rate $50 each", "price": "varies by type", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] }, { "name": "Waxing Services", "description": "Various waxing services", "price": "from $15", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"], "notes": "Full waxing price menu NOT_OBSERVED; page links to sub-menus not captured." }, { "name": "Eyelash Extensions", "description": "Full lash extensions, varies by artist", "price": "from $150", "unit": "per service", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website /services page 2026-08-11"] } ], "price_range": { "value": "$$$", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": [ "website schema priceRange field" ], "notes": "Schema field only; not on GBP." } }, "booking": { "booking_url": { "value": "https://www.vagaro.com/phoenixcameronpark", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": "2026-08-19T23:30:00Z", "source_independence": "independent", "sources": [ "GBP 'Book online' button 2026-08-05", "website CTA 2026-08-11", "organic search result: vagaro.com/phoenixcameronpark" ], "notes": "Vagaro booking page exists with cancellation policy (24hr advance, 50% fee). GBP button destination not confirmed via click test." }, "booking_provider": { "value": "Vagaro", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": "2026-08-25T23:30:00Z", "source_independence": "same_origin", "sources": [ "GBP prior report", "Vagaro URL" ] } }, "proof_and_reputation": { "google_reviews": { "value": { "rating": 4.9, "count": 64, "responses_observed": true }, "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-05T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "unknown", "sources": [ "GBP snapshot 2026-08-05" ], "notes": "Response count/detail NOT_OBSERVED. Review count was 64 on 2026-08-05; Yelp showed 65 reviews as of search date." }, "differentiators": { "value": [ "Custom facials (Phoenix Custom Facial)", "Style Readers' Choice 2026 Nominee (Mallory Carlos)", "By-appointment model", "Women-owned business (GBP attribute)", "Collective of independent stylists and estheticians (Vagaro bio)" ], "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": [ "website", "GBP attributes", "Vagaro bio" ] } }, "social": { "instagram": { "value": "instagram.com/phoenix.cameronpark", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website schema sameAs"] }, "facebook": { "value": "facebook.com/PhoenixCameronPark", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website schema sameAs"] }, "tiktok": { "value": "present in website footer", "status": "observed", "evidence_tier": "tier_1", "observed_at": "2026-08-11T00:00:00Z", "verified_at": null, "fresh_until": null, "source_independence": "same_origin", "sources": ["website footer"] } } }, "conflicts": [ { "field": "hours.regular_hours", "description": "Owner ground truth conflicts with all public surfaces", "owner_truth": "Mon-Fri 9-6, Sat 9-3, Sun closed", "website": "Mon-Fri 9-7, Sat-Sun 9-5", "yelp": "Mon-Fri 9-7, Sat 9-7, Sun closed", "gbp": "NOT_VERIFIED against owner truth", "severity": "high", "action_risk": "high", "status": "unresolved", "discovered_at": "2026-08-11T00:00:00Z" }, { "field": "identity.dba_name", "description": "Rebrand residue: Yelp reviews and Facebook page still reference 'La Mae Salon'", "evidence": "Yelp reviews mention 'La Mae Salon' and 'LaMae'; Facebook page bio says 'Formally La Mae Salon & Spa'", "severity": "medium", "action_risk": "medium", "status": "unresolved", "discovered_at": "2026-08-12T23:30:00Z" }, { "field": "website.url", "description": "GBP links to HTTP URL; website serves HTTPS", "gbp": "http://phoenixcameronpark.com/", "actual": "https://phoenixcameronpark.com", "severity": "low", "action_risk": "low", "status": "unresolved", "discovered_at": "2026-08-05T00:00:00Z" } ], "approvals": [], "change_history": [ { "timestamp": "2026-08-12T23:30:00Z", "action": "created", "detail": "Initial draft canonical business record compiled from existing evidence: GBP snapshot 2026-08-05, website capture 2026-08-11, owner ground truth 2026-08-11, live web search 2026-08-12" } ] }