{
  "audit_engine": "v1",
  "timestamp": "2026-08-14T20:31:07.761126+00:00",
  "business": "superior plumbing,heating and air conditioning",
  "summary": {
    "total_findings": 12,
    "severity_counts": {
      "immediate": 4,
      "high": 4,
      "medium": 3,
      "enhancement": 1
    },
    "sub_score_issues": {
      "Digital Identity": 4,
      "Google Business": 1,
      "Reviews": 4,
      "Technical SEO": 2,
      "Content": 1
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true,
      "bing_places": true,
      "website": true
    },
    "surfaces_failed": {},
    "rating": 2.7,
    "reviews": 57
  },
  "findings": [
    {
      "id": "nap_phone_mismatch",
      "severity": "immediate",
      "title": "Phone number inconsistent across 2 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "(909) 319-0746",
        "apple": "+1 (916) 316-5708",
        "bing": "(215) 416-6557",
        "website": "9093190746"
      },
      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
    },
    {
      "id": "nap_address_mismatch",
      "severity": "immediate",
      "title": "Address inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
        "apple": "1150 Sibley St, Folsom, CA  95630"
      },
      "recommendation": "Standardize exact address format. GBP address is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "friday",
          "google": "7 AM-7 PM",
          "apple_maps": "9:00 AM-12:00 PM"
        },
        {
          "day": "saturday",
          "google": "7 AM-7 PM",
          "apple_maps": "10:00 AM-6:00 PM"
        },
        {
          "day": "sunday",
          "google": "Closed",
          "apple_maps": "10:00 AM-5:00 PM"
        },
        {
          "day": "monday",
          "google": "7 AM-7 PM",
          "apple_maps": "9:00 AM-9:00 PM"
        },
        {
          "day": "tuesday",
          "google": "7 AM-7 PM",
          "apple_maps": "9:00 AM-9:00 PM"
        },
        {
          "day": "wednesday",
          "google": "7 AM-7 PM",
          "apple_maps": "9:00 AM-9:00 PM"
        },
        {
          "day": "thursday",
          "google": "7 AM-7 PM",
          "apple_maps": "9:00 AM-9:00 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "rating_below_threshold",
      "severity": "immediate",
      "title": "Average rating 3.6 \u2014 below 4.0 threshold",
      "sub_score": "Reviews",
      "evidence": {
        "average": 3.6,
        "by_source": {
          "google": 2.7,
          "bing": 4.5
        }
      },
      "recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker."
    },
    {
      "id": "nap_website_mismatch",
      "severity": "high",
      "title": "Website URL inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "https://www.superiorplumbingac.com/",
        "apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3"
      },
      "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
    },
    {
      "id": "rating_delta_high",
      "severity": "high",
      "title": "Rating varies by 1.8 across surfaces (range: 2.7\u20134.5)",
      "sub_score": "Reviews",
      "evidence": {
        "google": 2.7,
        "bing": 4.5
      },
      "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
    },
    {
      "id": "reviews_stale",
      "severity": "high",
      "title": "Most recent review is 301 days old \u2014 no fresh review signal",
      "sub_score": "Reviews",
      "evidence": {
        "newest_review_date": "Oct 17, 2025",
        "days_ago": 301
      },
      "recommendation": "No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment."
    },
    {
      "id": "missing_jsonld_schema",
      "severity": "high",
      "title": "No JSON-LD schema found on website",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://www.superiorplumbingac.com/",
        "has_jsonld": false
      },
      "recommendation": "Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking."
    },
    {
      "id": "review_count_delta",
      "severity": "medium",
      "title": "Review count varies by 47 across surfaces",
      "sub_score": "Reviews",
      "evidence": {
        "google": 57,
        "bing": 10
      },
      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: consumer sector, home service, plumber",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "plumber",
        "apple": "consumer sector",
        "bing": "home service"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "missing_canonical",
      "severity": "medium",
      "title": "No canonical URL tag on website",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://www.superiorplumbingac.com/"
      },
      "recommendation": "Add <link rel='canonical' href='...'> to prevent duplicate content issues."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    }
  ]
}