# Use Case 05: Jennifer — The Attorney

## Profile

| Field | Value |
|---|---|
| Name | Jennifer |
| Business | Family Law Practice |

## Problems

- Trust-based buying decision
- Expensive lead acquisition
- Strong competition

## Success Metrics

- More consultation requests
- Strong reputation
- Local authority visibility

## Desired Hermes Outcomes

- Review management
- Competitor intelligence
- Content opportunity identification
- Conversion optimization