# Use Case 01: Ashley — Salon Owner

## Profile

| Field | Value |
|---|---|
| Name | Ashley |
| Business | Salon |
| Employees | 5 |
| Revenue Driver | Appointments |
| Primary Goal | Keep chairs full |
| Digital Maturity | Medium |

## Problems

- Inconsistent bookings
- Weak Google visibility
- Not enough reviews
- Poor social consistency
- Doesn't know what competitors are doing

## Success Metrics

- More bookings
- More repeat customers
- More Google reviews
- Better local ranking

## Desired Hermes Outcomes

- Review monitoring
- Competitor tracking
- Google Business Profile recommendations
- Monthly growth roadmap