# Audit Findings — AirTech Pros **Generated:** 2026-08-15 13:54 UTC **Sources checked:** google_business_profile, apple_maps, website **Rating:** 4.8 | **Reviews:** 1121 ## Severity Summary | Severity | Count | |----------|-------| | 🟥 Immediate | 3 | | 🟧 High | 1 | | 🟨 Medium | 3 | | 🟩 Enhancement | 1 | | **Total** | **8** | ## Findings ### Finding #1: Phone number inconsistent across 2 surface(s) - **Severity:** 🟥 Immediate - **Category:** Digital Identity - **Recommendation:** Standardize phone format across all directories. GBP is authoritative. - **Evidence:** ```json { "google": "(530) 303-2225", "apple": "+1 (916) 930-0010", "website": "0000000000" } ``` ### Finding #2: Address inconsistent across 1 surface(s) - **Severity:** 🟥 Immediate - **Category:** Digital Identity - **Recommendation:** Standardize exact address format. GBP address is authoritative. - **Evidence:** ```json { "google": "10210 Systems Pkwy #370, Sacramento, CA 95827", "apple": "4961 Windplay Dr, El Dorado Hills, CA 95762" } ``` ### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative - **Severity:** 🟥 Immediate - **Category:** Google Business - **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss. - **Evidence:** ```json [ { "day": "saturday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "sunday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "monday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "tuesday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "wednesday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "thursday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" }, { "day": "friday", "google": "Open 24 hours", "apple_maps": "12:00 AM-12:00 PM" } ] ``` ### Finding #4: Website URL inconsistent across 1 surface(s) - **Severity:** 🟧 High - **Category:** Digital Identity - **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories. - **Evidence:** ```json { "google": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp", "apple": "http://teamairtech.com/" } ``` ### Finding #5: Cannot determine review recency — no dates available in samples - **Severity:** 🟨 Medium - **Category:** Reviews - **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly. - **Evidence:** ```json { "sources_with_dates": [] } ``` ### Finding #6: Category varies across surfaces: air conditioning contractor, consumer sector - **Severity:** 🟨 Medium - **Category:** Digital Identity - **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver. - **Evidence:** ```json { "google": "air conditioning contractor", "apple": "consumer sector" } ``` ### Finding #7: JSON-LD present but no LocalBusiness/BeautySalon type - **Severity:** 🟨 Medium - **Category:** Technical SEO - **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance. - **Evidence:** ```json { "url": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp", "has_jsonld": true, "has_local_business": false } ``` ### Finding #8: Price level not set on GBP or Apple Maps - **Severity:** 🟩 Enhancement - **Category:** Content - **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance. ## Failed Surfaces - ❌ `bing_places` — no data returned