# Execution Roadmap — v0.1

**Date:** 2026-08-13  
**Status:** Accepted  
**Owner:** Tony / VeriPath  
**Scope:** Strategy | Product  

**Strategic objective:** Build VeriPath into a paid, human-supervised verification service that produces trusted, agent-readable local-business records.

GeoLocal is deferred. All active work focuses on audits and clean business data.

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## Phase 0 — Governance Reset
**Timeframe:** 1–2 days

- Record current company philosophy and product boundary
- Establish decision-record convention
- Document system-of-record boundaries

**Gate:** Philosophy recorded, roadmap accepted, next clients scoped.

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## Phase 1 — Contract Layer
**Timeframe:** Week 1

- Canonical Business Record v0.1.1
- Evidence and Freshness Policy v0.1
- Record storage and classification convention

**Gate:** Schema validates, evidence policy classifies real data, GeoLocal handoff described without GeoLocal changes.

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## Phase 2 — Phoenix and Overcome Vertical Slice
**Timeframe:** Weeks 2–3

- Canonical business record for Phoenix Salon + Spa
- Canonical business record for Overcome Fitness
- AI representation audit
- Silent Customer Loss Map
- Owner-review draft

**Gate:** Two complete draft records, findings mapped to evidence, delivery time measured.

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## Phase 3 — Owner Review and Commercial Offer
**Timeframe:** Weeks 3–4

- Deliver VeriPath Agent Readiness Review
- Test paid engagement ($500–$2,000 range)
- Document which findings the owner values
- Record pricing feedback

**Gate:** At least one paid engagement or clear reason for non-payment documented.

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## Phase 4 — Manual Monitoring Loop
**Timeframe:** Weeks 4–6

- Track hours, booking links, NAP, services, AI answers, reviews
- Deliver monthly or biweekly change report
- Discover useful alerts versus noise

**Gate:** Three businesses monitored with the same workflow, recurring issue detected before owner notices.

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## Phase 5 — Minimal Automation
**Timeframe:** Weeks 6–10

- Automate proven repetition (extraction, diffing, freshness, report scaffolding)
- No Postgres, Celery, or dashboard until client volume justifies

**Gate:** Workflow faster than manual baseline, accuracy maintained, failures visible.

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## Phase 6 — GeoLocal Internal Handoff
**Timeframe:** Deferred until proven

Use approved VeriPath records as fixtures. Test read-only retrieval, freshness display, and provenance. No commercial deployment, ownership transfer, or external access.

**Gate:** Internal agent retrieves approved records with correct freshness and action boundaries.

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## First Milestone

Two local businesses, one repeatable audit method, one paid engagement, one maintained canonical record.

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## Related documents

- `docs/decisions/2026-08-13-narrowing-scope-veripath-first.md`
- `docs/decisions/2026-08-12-veripath-system-of-record-boundary.md`