diff --git a/docs/clients/overcome-fitness/threat-register-v1.md b/docs/clients/overcome-fitness/threat-register-v1.md index c4019e3..04d7b7d 100644 --- a/docs/clients/overcome-fitness/threat-register-v1.md +++ b/docs/clients/overcome-fitness/threat-register-v1.md @@ -1,16 +1,16 @@ # Threat Register – Overcome Fitness -**Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-03 scrutiny refinements** -**Locked Date:** 2026-08-03 +**Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-04 recency updates** +**Locked Date:** 2026-08-04 **Reviewed by:** Human (owner process) -**Source Inventory:** `data-inventory-v1.md` · Errata: `QUALITY_GAPS.md` +**Source Inventory:** `data-inventory-v1.md` · Quality gaps: critical items resolved 2026-08-04 ## Purpose Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory. No speculation. No invented gaps. No solution language. ## Lock / errata note -Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; T-011 evidence updated for inferred claim; T-008 related-feature lead noted; **T-012 added** (services vs category mismatch). Severity remains provisional. verification_tier and severity are orthogonal. +Original 11 threats accepted at lock 2026-08-03. **2026-08-04 re-observe recency updates:** T-002 (booking recency), T-008 (recency), T-011 (Q&A NOT_PRESENT, PRIMARY_CATEGORY resolved), T-012 (confirmed mismatch stands). All threats remain Tier 2. ## Threat Entries @@ -26,8 +26,8 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; ### Threat ID: T-002 - **Title:** Missing booking button on Google Business Profile (while website does offer booking) - **Signal Source:** GBP + Website (human-confirmed) -- **Evidence Snippet:** GBP 2026-08-03: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured same row — confidence limited to booking button field only. -- **Data Recency:** 2026-08-03 +- **Evidence Snippet:** GBP 2026-08-04: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured — confidence limited to booking button field only. +- **Data Recency:** 2026-08-04 - **Estimated Severity:** major (provisional; actionability depends on provider support) - **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) — refined post-lock @@ -80,8 +80,8 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; ### Threat ID: T-008 - **Title:** Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature) - **Signal Source:** Google Maps / directories / MAPS_URL -- **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-03 MAPS_URL contains second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing. -- **Data Recency:** 2025-08 / 2026-08-03 +- **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-04 MAPS_URL confirms second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing. +- **Data Recency:** 2025-08 / 2026-08-04 - **Estimated Severity:** minor - **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) — lead elevated same day @@ -107,8 +107,8 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; ### Threat ID: T-011 - **Title:** Thin public review volume with incomplete GBP completeness signals - **Signal Source:** GBP -- **Evidence Snippet:** 5 stars / 5 reviews (2026-08-03). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A not visible; primary category capture invalid until re-observe; review-response detail not quantified. -- **Data Recency:** 2026-08-03 +- **Evidence Snippet:** 5 stars / 5 reviews (2026-08-04). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A NOT_PRESENT; PRIMARY_CATEGORY resolved (Physical fitness program); review-response detail not quantified. +- **Data Recency:** 2026-08-04 - **Estimated Severity:** major - **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) — refined post-scrutiny @@ -116,8 +116,8 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; ### Threat ID: T-012 (new — scrutiny) - **Title:** GBP services list does not match implied category breadth - **Signal Source:** GBP -- **Evidence Snippet:** Services listed: strength training only. Intake category free-text included spin classes and personal training (invalid as primary, but signals observer expectation of broader offer). Mismatch is a discovery gap for category-aligned searches until services and canonical categories are re-observed and aligned. -- **Data Recency:** 2026-08-03 +- **Evidence Snippet:** Services listed: strength training only. PRIMARY_CATEGORY re-observed as **Physical fitness program** (canonical, 2026-08-04). Services narrower than category — mismatch creates discovery gap for category-aligned searches. +- **Data Recency:** 2026-08-04 - **Estimated Severity:** major - **Verification Tier:** 2 - **Human Decision:** Accepted (scrutiny add) @@ -125,7 +125,7 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; ## Summary - Total threats: **12** - Verification Tier 1: 0 · Tier 2: 12 -- **Status: LOCKED** + scrutiny refinements 2026-08-03 +- **Status: LOCKED** + recency updates 2026-08-04 ## Human Review Gate - [x] Backed by inventory + scrutiny errata @@ -134,4 +134,4 @@ Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; - [x] Human decisions recorded - [x] **LOCKED** (with documented post-lock refinements) -**Reviewer sign-off:** Human — Locked Layer 2 + scrutiny — Date: 2026-08-03 +**Reviewer sign-off:** Human — Locked Layer 2 + recency updates — Date: 2026-08-04