diff --git a/docs/DOP-BusinessReview_ty_grok_Aug062026.md b/docs/DOP-BusinessReview_ty_grok_Aug062026.md index c9b40b9..ef52542 100644 --- a/docs/DOP-BusinessReview_ty_grok_Aug062026.md +++ b/docs/DOP-BusinessReview_ty_grok_Aug062026.md @@ -104,24 +104,50 @@ Competitive context (what nearby businesses claim on their profiles) may **infor ### 2.4 Website content consistency (under public presence) -The website is another surface for the same public facts. Name, address, phone, hours, and what the business does should match the listings story in normal text (and in structured form where practical). +The website is another surface for the same public facts. Name, address, phone, hours, and what the business does should match the listings story in normal text (and in structured form where practical). This is **not** website monitoring (section 1). It is consistency of content with the rest of public presence. Especially important for ChatGPT-class systems that lean on the open web. -### 2.5 Responsibility (RACI) — one model for facts and wording +### 2.5 Who does what — and how the work is paced -| Role | Responsibility | -|------|----------------| -| **Owner** | Supplies true facts; notifies temporary changes; **approves** wording and material listing changes | -| **DOP** | Monitors; drafts recommendations and listing copy (informed by craft + light competitive context); **implements** on in-scope platforms when access is granted | -| **Access** | Prerequisite for implementation — not for diagnosis or recommendations | +The goal is **not** to turn the owner into a project manager. Up front there is a real joint effort to get the foundation right. After that, the owner’s job should be light: tell us when something changes, approve time-sensitive items when needed, and otherwise stay out of the weeds. -Default for listing copy: **DOP drafts → owner approves → DOP implements (access required).** -Same access philosophy covers field corrections and temporary hours. +**Up front (heavier, shared)** +We work together to establish the correct public facts, categories, description, and services — and to put access and approval paths in place. This is the correction plan. It takes owner attention once so the ongoing service can stay low-friction. + +**Ongoing (light for the owner)** +Most changes are seasonal or ad-hoc (holiday hours, temporary closure, a phone change, a service you add). The owner notifies once through a simple channel. DOP prepares and, with access and any required approval, executes across in-scope surfaces — including restore on the end date for temporary items. + +| Who | Day-to-day role | +|-----|------------------| +| **Owner** | Confirms true facts at setup. Sends a short notice when hours or core details change. Approves listing copy or material changes when asked (especially time-sensitive ones). Grants platform access so DOP can execute. | +| **DOP** | Builds the initial correction plan with the owner. Monitors. Drafts fixes and listing improvements. Executes on in-scope platforms after access and approval. Restores temporary changes on schedule. Reports what was done. | + +**Change process (low impact on the owner)** +1. Owner sends one notice (or DOP flags something found in monitoring). +2. DOP drafts the change (and copy if needed). +3. Owner approves when the change is more than a simple factual correction — or when timing is critical. +4. DOP publishes on in-scope platforms and confirms. +5. For temporary items: end date is recorded and restore is scheduled without another owner chase if the original notice included the return date. + +**Turnaround expectations (must be set in writing)** +Time-sensitive work fails if it lands a day late (e.g. July 4 hours going live on July 3). Version 1 needs clear targets, for example: + +| Step | Target direction (to lock) | +|------|----------------------------| +| Acknowledge owner notice | Same business day | +| Draft correction / copy for approval | Within 1 business day of notice (faster for known holidays when notice is early) | +| Owner approval window | Agreed response time so DOP is not blocked (e.g. 1 business day; escalate if silent on urgent items) | +| Execute after approval (or on pure factual fix with standing authority) | Same business day when possible; next business day maximum for standard items | +| Scheduled temporary restore | On the stated end date, without waiting for a second owner reminder | + +Exact numbers are still a decision — but the service must publish them. A July 4 special that publishes on July 3 is a failed engagement, not a process footnote. + +**Access** remains required before DOP makes changes; diagnosis and recommendations do not require it. ### 2.6 AI sampling (sub-bullet under public presence) -Light checks against ChatGPT and Gemini (optional Claude): a few realistic local/need queries to see whether the business appears and is described correctly. +Light checks against ChatGPT and Gemini (optional Claude): a few realistic local/need queries to see whether the business appears and is described correctly. **Diagnostic only** — soft evidence, not proof of a lost customer, not a ranking claim. Method, frequency, and owner-facing language still need to be fixed so it is not oversold. @@ -130,10 +156,12 @@ Light checks against ChatGPT and Gemini (optional Claude): a few realistic local 2. Temporary-change handling as standard retainer work? (Recommendation: yes) 3. Notification method 4. End-date restore as hard rule -5. Confirm RACI default above (draft / approve / implement / access) -6. Website content consistency: standard in public-presence work? How deep (visible text vs structured data)? -7. AI sampling method, frequency, owner language -8. Foursquare / Bing Places hygiene: MVP awareness vs post-MVP depth +5. Confirm ownership model above (up-front joint plan → light ongoing; draft / approve / execute) +6. **Lock turnaround targets** for acknowledge, draft, owner approval window, execute, and scheduled restore +7. Standing authority: which pure factual fixes can DOP execute without per-item approval once access exists? +8. Website content consistency: standard in public-presence work? How deep (visible text vs structured data)? +9. AI sampling method, frequency, owner language +10. Foursquare / Bing Places hygiene: MVP awareness vs post-MVP depth --- @@ -142,7 +170,7 @@ Light checks against ChatGPT and Gemini (optional Claude): a few realistic local ### The problem Many high-impact issues are closer to “fix once” than “watch forever.” A monthly report that only says “nothing broke” will not feel valuable — especially before the owner has seen a clear win. -Real ongoing angles: platforms and AI change under the business; temporary hours and reopenings; competitors’ public claims shift; small failures appear; you carry the monitoring burden; you keep public facts trustworthy, consistent, and discoverable for people and AI. +Real ongoing angles: platforms and AI change under the business; temporary hours and reopenings; competitors’ public claims shift; small failures appear; you carry the monitoring burden; you keep public facts trustworthy, consistent, and discoverable for people and AI. The up-front joint lift (section 2.5) is part of selling that honestly: heavier at the start, light for the owner after. ### Decisions still needed 1. How the monthly service is described and priced so it does not rest only on drift watching @@ -169,7 +197,7 @@ Real ongoing angles: platforms and AI change under the business; temporary hours | Siri / Apple | Local-data surface via Apple Business Connect — not top-3 chatbot | | Listing work | Integrity + exposure craft | | Temporary hours | Notify once → update in-scope → restore on end date | -| Content / facts RACI (direction) | Owner supplies facts & approves wording; DOP drafts & implements with access | +| Ownership model (direction) | Up-front joint correction plan; ongoing light for owner; DOP drafts and executes with access; turnaround targets required so time-sensitive changes do not miss the window | | Competitive intel | Light input to drafts; not a V1 product | | AI sampling | Sub-bullet under public presence; diagnostic only | | MVP focus | GBP craft, website content consistency, NAP consistency, temporary-hours discipline, light AI diagnostics | @@ -179,7 +207,7 @@ Real ongoing angles: platforms and AI change under the business; temporary hours ## Suggested next step -Lock the open decisions under **§1** (website monitoring checklist and remediation) and **§2** (platforms, temporary process, RACI confirmation, website content depth, AI sampling method), then finish **§3** packaging so included vs separate is unambiguous. +Lock the open decisions under **§1** (website monitoring checklist and remediation) and **§2** (platforms, temporary process, ownership confirmation, **turnaround targets**, website content depth, AI sampling method), then finish **§3** packaging so included vs separate is unambiguous. ---