diff --git a/docs/project-plan.md b/docs/project-plan.md new file mode 100644 index 0000000..994f3b4 --- /dev/null +++ b/docs/project-plan.md @@ -0,0 +1,67 @@ +# Digital Operations Partner (DOP) - High-Level Project Plan + +Last Updated: August 10, 2026 +Status: Pre-Build / Blueprint Phase +Current Stage: Foundation Locked, Ready for Blueprinting + +--- + +## 1. Project Objective +To build and launch a differentiated marketing and operating system for Digital Operations Partner (DOP) that solves "Silent Customer Loss" for local businesses. DOP will leverage a "Cold Audit → Threat Diagnosis → Focused PoC → Retainer" commercial motion, combining agent-assisted analysis with strict human oversight to improve upon the narrower, "done-for-you AI search visibility" model seen in competitors like Bizl.com. + +## 2. Core Positioning (Locked) +* The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage). +* The Entry Point: Free/Public Cold Audit (Layer 1a). +* The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 verified / Tier 2 indicative), with human approval required for all client-facing findings. +* The Differentiator: Transparency, broader scope (Customer Path Integrity + AEO + Local Competitive Awareness), and human-in-the-loop oversight. +* Target Verticals (Top 5): HVAC, Plumbers, Law Firms, Dentists, Multi-Location. + +## 3. Current State & Baseline +* Complete: Competitive research (Bizl 68+ pages), Positioning & Adaptation mapping, Vertical Prioritization Matrix, Core Homepage Copy (Hero, Problem, How It Works), GTM Outreach Templates (Top 5 verticals), and 5 Live Cold Audits with consolidated proof packs. +* Pending: Website build/deployment, remaining homepage copy, brand/visual identity finalization, tech stack decision, and transformation of the 5 Cold Audits into polished public case studies. + +--- + +## 4. Project Phases + +### Phase 1: Blueprint & Strategy Lock (Current Phase) +*Goal: Finalize the structural framing before any code or complex design work begins.* +- [ ] Homepage Framing: Draft the remaining homepage sections (e.g., Proof/Social Proof, The DOP Difference/Methodology, Final CTA). +- [ ] Asset Strategy: Decide how the 5 completed live Cold Audits will be presented to prospects (e.g., gated PDF reports, interactive web dashboards, or narrative case studies). +- [ ] Brand & Identity: Lock down the final brand name confirmation, visual direction, and design system fundamentals. +- [ ] Tech Stack Decision: Choose the implementation path (e.g., Next.js/React + Headless CMS, Webflow, Framer, or purely static HTML) that best supports the audit intake mechanism. + +### Phase 2: Content & Asset Production +*Goal: Generate the collateral required for the website and the Go-To-Market (GTM) motion.* +- [ ] Case Studies: Transform the 5 completed live Cold Audits into polished, client-facing proof assets. +- [ ] Website Copy Expansion: Draft all remaining pages (Services/Methodology, About/Trust Model, Contact/Request Audit). +- [ ] Audit Workflow Definition: Document the internal operational flow for how a requested Cold Audit is processed, agent-assisted, human-verified, and delivered. + +### Phase 3: Development & Integration +*Goal: Build the public-facing presence and the internal delivery engine.* +- [ ] Scaffold Repo: Initialize the website codebase and establish deployment pipelines (CI/CD). +- [ ] Frontend Build: Implement the homepage and secondary pages based on approved copy and design. +- [ ] Audit Request Mechanism: Build the frontend form and backend routing for prospects to request a Layer 1a Cold Audit. +- [ ] Internal Tooling: Set up the internal dashboard/process for AI agents to generate findings and humans to review/approve them. + +### Phase 4: Launch & GTM Execution +*Goal: Soft launch, execute outreach, and secure initial PoCs/Retainers.* +- [ ] Soft Launch: Deploy the site to a production environment and conduct final QA. +- [ ] Outreach Activation: Launch cold email/LinkedIn outreach using the Top 5 vertical templates, offering the Cold Audit. +- [ ] PoC Delivery: Execute the first few Threat Diagnoses and Focused PoCs based on inbound audit requests. +- [ ] Feedback Loop: Gather prospect feedback on the audit delivery and website messaging to iterate rapidly. + +--- + +## 5. Governance & Operational Rules +To maintain the core differentiator, the following rules apply across all phases of build and execution: +1. No "AI Fluff": Every claim on the website and every finding in an audit must map to a specific evidence tier. +2. Human-in-the-Loop: No automated report is sent to a prospect without a human partner reviewing and approving the findings. +3. Audit First: We do not pitch retainers until a Cold Audit has been delivered and a specific threat has been diagnosed. + +--- + +## 6. Next Immediate Actions +1. Commit this plan: Add docs/project-plan.md to the repository to lock the project skeleton. +2. Homepage Blueprint: Begin drafting the copy and structure for the remaining homepage sections (Proof, Differentiators, Footer). +3. Tech Stack Huddle: Evaluate and select the web framework/CMS that best supports the "Cold Audit" intake and delivery mechanism.