From d605bdaed09f70280def5aeb52b827782dcdecd3 Mon Sep 17 00:00:00 2001 From: Ty Date: Sun, 2 Aug 2026 22:03:02 +0000 Subject: [PATCH] Clean Overcome Fitness Threat Register into Charter-compliant benchmark (Leonard evidence + Director tighten) --- .../overcome-fitness/threat-register-v1.md | 86 +++++++++++++------ 1 file changed, 59 insertions(+), 27 deletions(-) diff --git a/docs/clients/overcome-fitness/threat-register-v1.md b/docs/clients/overcome-fitness/threat-register-v1.md index 8349684..a949791 100644 --- a/docs/clients/overcome-fitness/threat-register-v1.md +++ b/docs/clients/overcome-fitness/threat-register-v1.md @@ -1,70 +1,102 @@ # Threat Register – Overcome Fitness -**Status:** Draft (Benchmark Seed) +**Status:** Draft (Benchmark) **Last Updated:** 2026-08-02 **Reviewed by:** **Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md` -**Audit Type:** Public observation only — all entries Tier 2 until upgraded +**Audit Type:** Public + prior observations — all entries Tier 2; several require freshness re-check ## Purpose -Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory. -No speculation. No invented gaps. +Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory. +No speculation. No invented gaps. No solution language. ## Threat Entries ### Threat ID: T-001 -- **Title:** Weak or missing Google Business Profile under current brand name -- **Signal Source:** Public search + directory results -- **Evidence Snippet:** Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest. -- **Data Recency:** 2026-08-02 +- **Title:** Google Business Profile under current brand name is weak, unclear, or incomplete +- **Signal Source:** Public search + directory results + prior audit notes +- **Evidence Snippet:** Address appears in directories. Strong, complete current GMB footprint under “Overcome Fitness” not clearly established. Prior observations noted limited public detail and a possible related second listing. +- **Data Recency:** Mixed (prior 2025-08 + 2026-08-02 observation) — requires fresh verification - **Estimated Severity:** Critical / Major - **Verification Tier:** Tier 2 -- **Notes / Context:** Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile. +- **Notes / Context:** Local discovery for fitness is heavily GMB-dependent. Fresh confirmation of ownership, reviews, posts, and completeness is required before any upgrade in tier or severity. - **Human Decision:** Pending ### Threat ID: T-002 -- **Title:** Thin website conversion path +- **Title:** Website conversion path is thin and phone-centric - **Signal Source:** Website content inventory -- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget. -- **Data Recency:** 2026-08-02 +- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, limited social/review signals on the public site. +- **Data Recency:** 2026-08-02 (structure); technical details from prior audit require re-check - **Estimated Severity:** Major - **Verification Tier:** Tier 2 -- **Notes / Context:** Visitors must call or seek contact; friction is high for modern local service discovery. +- **Notes / Context:** Visitors face friction to convert. Prior technical findings (navigation issues, missing elements) must be re-verified before treated as current. - **Human Decision:** Pending ### Threat ID: T-003 -- **Title:** Limited public review presence under current name +- **Title:** Limited public review presence under current brand name - **Signal Source:** Public search results -- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed). +- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical records exist under prior address/name. - **Data Recency:** 2026-08-02 - **Estimated Severity:** Major - **Verification Tier:** Tier 2 -- **Notes / Context:** Review volume and response behavior unknown under current brand. +- **Notes / Context:** Review volume and response behavior under the current brand remain unclear. - **Human Decision:** Pending ### Threat ID: T-004 -- **Title:** Possible brand continuity / rebrand confusion at same physical location -- **Signal Source:** Directory and Yelp records -- **Evidence Snippet:** Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness. -- **Data Recency:** 2026-08-02 -- **Estimated Severity:** Minor to Major (depends on actual GMB reality) +- **Title:** Personal social audience (TikTok) shows limited clear business attribution +- **Signal Source:** Public TikTok profile linked from business surfaces +- **Evidence Snippet:** Profile is personal-trainer oriented with substantial public following. Clear Overcome Fitness branding and conversion path on the public surface appear limited or absent. +- **Data Recency:** Prior audit 2025-08 — requires freshness check +- **Estimated Severity:** Major - **Verification Tier:** Tier 2 -- **Notes / Context:** Could affect trust and local search consistency if not cleanly transitioned. +- **Notes / Context:** Potential warm audience exists, but public attribution to the business is weak. Relationship and current state need confirmation. +- **Human Decision:** Pending + +### Threat ID: T-005 +- **Title:** Multiple related social handles create possible brand fragmentation +- **Signal Source:** Public Instagram and related profiles +- **Evidence Snippet:** More than one related handle observed in public surfaces and prior notes. +- **Data Recency:** Mixed — requires freshness check +- **Estimated Severity:** Major / Minor (depends on actual follower split and content) +- **Verification Tier:** Tier 2 +- **Notes / Context:** Dual or multiple handles can split authority. Current metrics are incomplete. +- **Human Decision:** Pending + +### Threat ID: T-006 +- **Title:** Possible NAP / location label inconsistency across platforms +- **Signal Source:** Facebook page metadata + website/directories +- **Evidence Snippet:** Prior observation of city label mismatch (Shingle Springs vs Cameron Park) on a public surface. +- **Data Recency:** Prior audit — requires re-check +- **Estimated Severity:** Major / Minor (depends on current state) +- **Verification Tier:** Tier 2 +- **Notes / Context:** Conflicting location signals can affect local trust and search consistency. Must be re-verified. +- **Human Decision:** Pending + +### Threat ID: T-007 +- **Title:** Possible brand continuity / prior-name association at same location +- **Signal Source:** Directory and historical records +- **Evidence Snippet:** Same physical suite previously associated with another fitness name in public records. +- **Data Recency:** Historical + 2026 observation +- **Estimated Severity:** Minor to Major (depends on GMB reality) +- **Verification Tier:** Tier 2 +- **Notes / Context:** Could affect trust and local search consistency if transition is incomplete. - **Human Decision:** Pending ## Summary -- Total threats drafted: 4 +- Total threats drafted: 7 - Tier 1 (Verified): 0 -- Tier 2 (Indicative): 4 +- Tier 2 (Indicative): 7 - Rejected / removed: 0 +- Several entries explicitly require freshness re-verification before any lock or tier upgrade ## Human Review Gate - [ ] Every entry is backed by real data from the inventory -- [ ] Every entry has a Data Recency date +- [ ] Every entry has a Data Recency note - [ ] Every entry has a Verification Tier -- [ ] Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected) +- [ ] Stale observations are clearly flagged +- [ ] Human has recorded a decision on each entry - [ ] No invented or speculative threats remain -Once this gate is signed off, the Threat Register is **Locked** and Layer 3 (Economics) or Layer 4 (Requirements) may begin. +Once this gate is signed off (and freshness checks completed where required), the Threat Register may be **Locked**. **Reviewer sign-off:** _________________ Date: _________