From c896cecf0764cf2844ef581132b8ca0c88786512 Mon Sep 17 00:00:00 2001
From: Leonard <leonard@hermes.local>
Date: Thu, 23 Jul 2026 23:08:51 +0000
Subject: [PATCH] docs: add vision document

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 docs/vision/vision.md | 36 ++++++++++++++++++++++++++++++++++++
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+# Vision
+
+## Mission
+
+**Digital Operations Partner** is a human-supervised, agent-assisted digital growth platform for small and medium businesses.
+
+The platform continuously discovers, analyzes, monitors, and prioritizes opportunities that improve a business's online visibility, reputation, customer acquisition and retention.
+
+The system is designed around expert human oversight and agent scalability.
+
+## Principles
+
+1. **Human in the loop** — Agents recommend. Humans decide.
+2. **Opportunity-first** — Every output is a ranked, actionable opportunity.
+3. **Continuous, not campaign-based** — Monitoring never stops.
+4. **Business-impact weighted** — Technical metrics map to revenue drivers.
+5. **Composable** — Each business gets only what it needs.
+
+## What We Do Not Build
+
+- DIY dashboards that no one reads
+- All-in-one marketing platforms that do everything poorly
+- Black-box automation that makes decisions without context
+- Generic SEO tools that ignore business model
+
+## Target
+
+80% of the local business market, represented by five core personas:
+
+| Business Type | Primary Need |
+|---|---|
+| Salon | Appointments |
+| Plumber | Service Calls |
+| Med Spa | Reputation + Appointments |
+| Roofer | Lead Generation |
+| Attorney | Trust + Consultations |
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