data(validation): Crystal Blue Plumbing — first external run + GBP quality gate

Raw multi-surface JSON, engine findings (json+md), and VALIDATION.md for the
Crystal Blue Plumbing Heating & Air run. Demonstrates the GBP match gate
rejecting a wrong entity and falling back to Apple with a glyph-clean phone
('+1 (916) 571-6448').

docs/validation/2026-08-14-crystal-blue-plumbing/findings.md

@@ -1,41 +1,67 @@
 # Audit Findings — Crystal Blue Plumbing Heating & Air
 
-**Generated:** 2026-08-14 17:08 UTC
-**Sources checked:** google_business_profile, apple_maps
+**Generated:** 2026-08-14 20:30 UTC
+**Sources checked:** apple_maps
 **Rating:** 4.2 | **Reviews:** 65
 
 ## Severity Summary
 
-|| 🟥 Immediate | 1 |
-|| 🟧 High | 1 |
-|| 🟨 Medium | 2 |
-|| 🟩 Enhancement | 1 |
-|| **Total** | **5** |
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 0 |
+| 🟧 High | 2 |
+| 🟨 Medium | 2 |
+| 🟩 Enhancement | 1 |
+| **Total** | **5** |
 
 ## Findings
 
-### Finding #1: Hours mismatch on 7 day(s) — GBP is authoritative
-- **Severity:** 🟥 Immediate
-- **Category:** Google Business
-- **Verdict:** FALSE POSITIVE — GBP scraped wrong entity
+### Finding #1: No website found
 
-### Finding #2: No website found
 - **Severity:** 🟧 High
 - **Category:** Technical SEO
-- **Verdict:** PARTIALLY FALSE — website URL exists but returns 403
+- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
+
+### Finding #2: No Google Maps URL found — listing may be unclaimed
+
+- **Severity:** 🟧 High
+- **Category:** Google Business
+- **Recommendation:** Claim and verify the GBP at google.com/business. Unclaimed listings cannot be managed.
+
+### Finding #3: Cannot determine review recency — no dates available in samples
 
-### Finding #3: Review dates unavailable
 - **Severity:** 🟨 Medium
 - **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #4: No business description found on any surface
 
-### Finding #4: No business description
 - **Severity:** 🟨 Medium
 - **Category:** Content
+- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
+- **Evidence:** ```json
+{
+  "surfaces_checked": [
+    "google",
+    "bing",
+    "website"
+  ]
+}
+```
+
+### Finding #5: Price level not set on GBP or Apple Maps
 
-### Finding #5: Price level not set
 - **Severity:** 🟩 Enhancement
 - **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
 
 ## Failed Surfaces
+
+- ❌ `google_business_profile` — no data returned
 - ❌ `bing_places` — no data returned
-- ❌ `website` — HTTP 403 Forbidden
+- ❌ `website` — no data returned