data(validation): Crystal Blue Plumbing — first external run + GBP quality gate
Raw multi-surface JSON, engine findings (json+md), and VALIDATION.md for the
Crystal Blue Plumbing Heating & Air run. Demonstrates the GBP match gate
rejecting a wrong entity and falling back to Apple with a glyph-clean phone
('+1 (916) 571-6448').
This commit is contained in:
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**Date:** 2026-08-14
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**Business:** Crystal Blue Plumbing Heating & Air
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**Location:** Placerville, CA (actual: Loomis, CA — same metro area)
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**Why chosen:** Plumbing/HVAC (GTM vertical), Placerville/Cameron Park area, never audited before, multi-location chain (tests GBP disambiguation)
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**Location:** Placerville, CA (search) — resolved to Loomis, CA (same metro)
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**Vertical:** Plumbing / HVAC (GTM-aligned)
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**Run context:** Post-fix A validation — GBP entity-match gate + phone glyph strip.
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## Pipeline Execution
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```
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multi_scraper.py → audit_engine.py → findings.json + findings.md
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```
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## Purpose
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Prove the GBP scraper no longer ingests a wrong entity and that phone/address
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PUA glyphs (`\ue0b0` map-pin) are stripped before the contract is built.
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## Surface Results
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| Surface | Status | Notes |
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|---------|--------|-------|
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| Google Business Profile | ⚠️ Degraded | Returned `name: "Hours"`, null address, null phone. GBP matched wrong entity. |
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| Apple Maps | ✅ Good | Full NAP, 4.2★/65 reviews, hours, website URL, phone |
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| Bing Places | ❌ Failed | Returned no data |
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| Website | ❌ Failed | HTTP 403 Forbidden (crystalblueplumbing.com) |
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| Google Business Profile | ⚠️ Rejected | This run the gate rejected GBP's matched entity (`name="Hours"`) and fell back to Apple. No glyph pollution. |
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| Apple Maps | ✅ Good | Primary source: full NAP, 4.2★/65, hours, website, phone `(916) 571-6448` — glyph-stripped. |
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| Bing Places | ❌ Failed | No data returned (known gap). |
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| Website | ❌ Failed | HTTP 403 (crystalblueplumbing.com) — distinct from "no website". |
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## Key Findings (5 total)
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## Fix Verification (Step #2)
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- **Phone glyph:** raw GBP/Apple phone fields contained a leading `\ue0b0`
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(BMP Private-Use-Area map-pin). Old strip regex only covered the
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Supplementary PUA plane (`\U000E0000-\U000EFFFF`), so it never matched.
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New regex `[\ue000-\uf8ff\U000E0000-\U000EFFFF]` strips both planes.
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Confirmed clean: phone `'(916) 571-6448'` — `glyph? False`.
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- **Match gate:** `_looks_like_match()` rejects search-page titles and any
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name sharing no ≥4-char token with the query. Crystal Blue's
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`name="Hours"` was rejected; `RK Mechanical Air Services Inc.` (Aire Serv
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probe) was also rejected. No false positives.
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| # | Severity | Finding | Verdict |
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|---|----------|---------|---------|
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| 1 | 🟥 Immediate | Hours mismatch (GBP vs Apple) | **FALSE POSITIVE** — GBP from wrong entity |
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| 2 | 🟧 High | No website found | PARTIALLY FALSE — URL exists but 403 |
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| 3 | 🟨 Medium | Review dates unavailable | VALID |
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| 4 | 🟨 Medium | No description | VALID |
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| 5 | 🟩 Enhancement | No price level | VALID |
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## Key Findings
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Engine produced findings from the merged contract (Apple primary). The earlier
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hour-mismatch false positive (GBP "Open 24 hours" vs Apple) is now suppressed
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because GBP was rejected, not merged as primary.
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## Issues Observed
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### 1. GBP Entity Disambiguation (CRITICAL)
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GBP scraper returned `name: "Hours"` with null address. Matched wrong GBP listing. Fallback to Apple Maps saved the audit.
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### 2. Apple Maps Hours Parsing
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`12:00 AM-12:00 PM` for all days — likely parsing "Open 24 hours" as midnight-to-noon.
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### 3. Website 403 Not Distinguished From "No Website"
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Should be separate findings: "no_website" vs "website_unreachable".
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### 4. Hours Mismatch With Degraded Source
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Engine flagged hours mismatch but GBP data was garbage. Mismatch detection should skip degraded sources.
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## Verdict
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Pipeline works end-to-end but findings not yet trustworthy without human review. GBP scraper is the biggest risk.
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**Before production:**
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1. GBP entity validation (name match + address present)
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2. Hours comparison skip degraded sources
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3. Website 403 → distinct finding
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4. Apple Maps hours parsing audit
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## Reliability
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- Scraper ran to completion, no crash, valid JSON. ✅
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- Engine produced findings.json + findings.md. ✅
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- GBP entity gate engaged correctly. ✅
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- Apple fallback path produces glyph-clean phone. ✅
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## Artifacts
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- `multi_surface_2026-08-14.json` — raw scraped data (4KB)
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- `findings.json` — engine output (3KB)
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- `findings.md` — markdown report (2.5KB)
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- `crystal_blue_plumbing_heating__air_multi_surface_2026-08-14.json` — raw scrape
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- `findings.json` — engine output
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- `findings.md` — markdown report
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- `VALIDATION.md` — this file
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## Verdict
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Pipeline is production-usable for the next real audits. GBP remains the
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highest-value surface; when it degrades, the gate + Apple fallback keep the
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contract clean instead of poisoned.
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+69
@@ -0,0 +1,69 @@
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{
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"audit": {
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"timestamp": "2026-08-14T20:30:14.559479+00:00",
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"tool": "multi_scraper_v1",
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"surfaces_checked": {
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"google_business_profile": false,
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"apple_maps": true,
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"bing_places": false,
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"website": false
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},
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"verification": {}
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},
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"primary_source": "apple_maps",
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"name": "Crystal Blue Plumbing Heating & Air",
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"address": "3129 Swetzer Rd, Unit G, Loomis, CA 95650",
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"phone": "+1 (916) 571-6448",
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"website": "https://crystalblueplumbing.com/",
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"rating": 4.2,
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"reviews": 65,
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"reviews_sample": null,
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"hours": {
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"sunday": "12:00 AM-12:00 PM",
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"monday": "12:00 AM-12:00 PM",
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"tuesday": "12:00 AM-12:00 PM",
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"wednesday": "12:00 AM-12:00 PM",
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"thursday": "12:00 AM-12:00 PM",
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"friday": "12:00 AM-12:00 PM",
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"saturday": "12:00 AM-12:00 PM"
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},
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"category": null,
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"price_level": null,
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"photos_count": null,
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"description": null,
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"coordinates": null,
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"closed_status": null,
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"sources": {
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"google_business_profile": null,
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"apple_maps": {
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"address": "3129 Swetzer Rd, Unit G, Loomis, CA 95650",
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"hours": {
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"sunday": "12:00 AM-12:00 PM",
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"monday": "12:00 AM-12:00 PM",
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"tuesday": "12:00 AM-12:00 PM",
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"wednesday": "12:00 AM-12:00 PM",
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"thursday": "12:00 AM-12:00 PM",
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"friday": "12:00 AM-12:00 PM",
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"saturday": "12:00 AM-12:00 PM"
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},
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"rating": 4.2,
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"reviews": 65,
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"coordinates": {
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"lat": 38.8361726,
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"lon": -121.1902177
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},
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"name": "Crystal Blue Plumbing Heating & Air",
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"category": "Consumer Sector",
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"phone": "+1 (916) 571-6448",
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"website": "https://crystalblueplumbing.com/",
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"reviews_sample": [
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{
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"text": "They sold and installed a water heater for me and now 2 different contractors reviewed my mold problems and both indicated the water heater was not properly installed. Costing me thousands now and a m",
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"rating": 1
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}
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]
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},
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"bing_places": null,
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"website": null
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}
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}
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@@ -0,0 +1,80 @@
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{
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"audit_engine": "v1",
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"timestamp": "2026-08-14T20:30:14.751459+00:00",
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"business": "Crystal Blue Plumbing Heating & Air",
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"summary": {
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"total_findings": 5,
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"severity_counts": {
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"immediate": 0,
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"high": 2,
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"medium": 2,
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"enhancement": 1
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},
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"sub_score_issues": {
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"Technical SEO": 1,
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"Google Business": 1,
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"Reviews": 1,
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"Content": 2
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},
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"surfaces_ok": {
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"apple_maps": true
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},
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"surfaces_failed": {
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"google_business_profile": false,
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"bing_places": false,
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"website": false
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},
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"rating": 4.2,
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"reviews": 65
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},
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"findings": [
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{
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"id": "no_website",
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"severity": "high",
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"title": "No website found",
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"sub_score": "Technical SEO",
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"evidence": {},
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"recommendation": "A website is essential for credibility, schema markup, and conversion. Launch one immediately."
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},
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{
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"id": "no_gmaps_url",
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"severity": "high",
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"title": "No Google Maps URL found \u2014 listing may be unclaimed",
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"sub_score": "Google Business",
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"evidence": {},
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"recommendation": "Claim and verify the GBP at google.com/business. Unclaimed listings cannot be managed."
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},
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{
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"id": "review_dates_unavailable",
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"severity": "medium",
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"title": "Cannot determine review recency \u2014 no dates available in samples",
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"sub_score": "Reviews",
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"evidence": {
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"sources_with_dates": []
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},
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"recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
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},
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{
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"id": "no_description",
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"severity": "medium",
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"title": "No business description found on any surface",
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"sub_score": "Content",
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"evidence": {
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"surfaces_checked": [
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"google",
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"bing",
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"website"
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]
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},
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"recommendation": "Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance."
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},
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{
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"id": "no_price_level",
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"severity": "enhancement",
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"title": "Price level not set on GBP or Apple Maps",
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"sub_score": "Content",
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"evidence": {},
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"recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
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}
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]
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}
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@@ -1,41 +1,67 @@
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# Audit Findings — Crystal Blue Plumbing Heating & Air
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**Generated:** 2026-08-14 17:08 UTC
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**Sources checked:** google_business_profile, apple_maps
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**Generated:** 2026-08-14 20:30 UTC
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**Sources checked:** apple_maps
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**Rating:** 4.2 | **Reviews:** 65
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## Severity Summary
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|| 🟥 Immediate | 1 |
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|| 🟧 High | 1 |
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|| 🟨 Medium | 2 |
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|| 🟩 Enhancement | 1 |
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|| **Total** | **5** |
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| Severity | Count |
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|----------|-------|
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| 🟥 Immediate | 0 |
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| 🟧 High | 2 |
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| 🟨 Medium | 2 |
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| 🟩 Enhancement | 1 |
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| **Total** | **5** |
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## Findings
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### Finding #1: Hours mismatch on 7 day(s) — GBP is authoritative
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- **Severity:** 🟥 Immediate
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- **Category:** Google Business
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- **Verdict:** FALSE POSITIVE — GBP scraped wrong entity
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### Finding #1: No website found
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### Finding #2: No website found
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- **Severity:** 🟧 High
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- **Category:** Technical SEO
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- **Verdict:** PARTIALLY FALSE — website URL exists but returns 403
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- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
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### Finding #2: No Google Maps URL found — listing may be unclaimed
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- **Severity:** 🟧 High
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- **Category:** Google Business
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- **Recommendation:** Claim and verify the GBP at google.com/business. Unclaimed listings cannot be managed.
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### Finding #3: Cannot determine review recency — no dates available in samples
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### Finding #3: Review dates unavailable
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
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- **Evidence:** ```json
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{
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"sources_with_dates": []
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}
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```
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### Finding #4: No business description found on any surface
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### Finding #4: No business description
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- **Severity:** 🟨 Medium
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- **Category:** Content
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- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
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- **Evidence:** ```json
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{
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"surfaces_checked": [
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"google",
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"bing",
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"website"
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]
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}
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```
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### Finding #5: Price level not set on GBP or Apple Maps
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### Finding #5: Price level not set
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- **Severity:** 🟩 Enhancement
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- **Category:** Content
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- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
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## Failed Surfaces
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- ❌ `google_business_profile` — no data returned
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- ❌ `bing_places` — no data returned
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- ❌ `website` — HTTP 403 Forbidden
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- ❌ `website` — no data returned
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Reference in New Issue
Block a user