From bf4cc7873252f91ad25c3b3430dc1943a0a6be7d Mon Sep 17 00:00:00 2001 From: Tony Balascio Date: Sat, 15 Aug 2026 13:57:25 +0000 Subject: [PATCH] =?UTF-8?q?docs(validation):=20beta=20audit=20batch=202026?= =?UTF-8?q?-08-15=20=E2=80=94=208=20reviewed=20runs?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence --- .../2026-08-15-air-tech-pros/REPORT-final.md | 102 ++++++++++++++++++ 1 file changed, 102 insertions(+) create mode 100644 docs/validation/2026-08-15-air-tech-pros/REPORT-final.md diff --git a/docs/validation/2026-08-15-air-tech-pros/REPORT-final.md b/docs/validation/2026-08-15-air-tech-pros/REPORT-final.md new file mode 100644 index 0000000..5b74c9a --- /dev/null +++ b/docs/validation/2026-08-15-air-tech-pros/REPORT-final.md @@ -0,0 +1,102 @@ +# AirTech Pros +## Online Presence Audit + +**Location:** Sacramento, CA +**Vertical:** HVAC +**Audit date:** 15 August 2026 +**Prepared for:** AirTech Pros +**Prepared by:** VeriPath + +--- + +## Executive Summary + +We audited AirTech Pros across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.8 ★ across 1,121 Google reviews. +**5 material integrity issues were identified:** + +1. Phone numbers are inconsistent across directories. +2. Address details differ between Google and Apple. +3. Business hours are inconsistent between Google and Apple. +4. The website URL does not align across directories. +5. The website lacks LocalBusiness structured data. + +--- + +## Surfaces Reviewed + +| Surface | Status | Rating | Reviews | +|---------|--------|--------|---------| +| Google Business Profile | ✓ | 4.8 ★ | 1,121 | +| Apple Maps | ✓ | No rating | No reviews | +| Website | ✓ | — | — | + +--- + +## Findings + +### Finding 1: Phone number inconsistent across directories + +**Observation:** +Google lists **(530) 303-2225**. Apple lists **+1 (916) 930-0010**. + +**Impact:** +Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces. + +**Recommendation:** +Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website. + +--- + +### Finding 2: Address inconsistent across directories + +**Observation:** +Google lists “10210 Systems Pkwy #370, Sacramento, CA 95827”. Apple Maps lists “4961 Windplay Dr, El Dorado Hills, CA 95762”. + +**Impact:** +Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor. + +**Recommendation:** +Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string. + +--- + +### Finding 3: Hours mismatch between Google and Apple + +**Observation:** +saturday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; sunday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; monday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; tuesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; wednesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; thursday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; friday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM” + +**Impact:** +Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday. + +**Recommendation:** +Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate. + +--- + +### Finding 4: Website URL inconsistent across directories + +**Observation:** +Google lists `https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp`. Apple Maps lists `http://teamairtech.com/`. + +**Impact:** +Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain. + +**Recommendation:** +Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain. + +--- + +### Finding 5: JSON-LD present but no LocalBusiness type + +**Observation:** +schema at https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business + +**Impact:** +Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served. + +**Recommendation:** +Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed. + +--- + +*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*