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+# Scotty's Heating & Air
+## Online Presence Audit
+
+**Location:** Placerville, CA  
+**Vertical:** HVAC  
+**Audit date:** 15 August 2026  
+**Prepared for:** Scotty's Heating & Air  
+**Prepared by:** VeriPath
+
+---
+
+## Executive Summary
+
+We audited Scotty's Heating & Air across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.8 ★ across 180 Google reviews. 
+**3 material integrity issues were identified:**
+
+1. Phone numbers are inconsistent across directories.
+2. The website URL does not align across directories.
+3. Ratings vary across surfaces.
+
+---
+
+## Surfaces Reviewed
+
+| Surface | Status | Rating | Reviews |
+|---------|--------|--------|---------|
+| Google Business Profile | ✓ | 4.8 ★ | 180 |
+| Apple Maps | ✓ | 4.1 ★ | 37 |
+| Website | ✓ | — | — |
+
+---
+
+## Findings
+
+### Finding 1: Phone number inconsistent across directories
+
+**Observation:**  
+Google lists **(530) 626-6000**. Apple lists **+1 (530) 626-6000**. Website lists **530-429-7616**.
+
+**Impact:**  
+Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
+
+**Recommendation:**  
+Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
+
+---
+
+### Finding 2: Website URL carries UTM parameters on one listing
+
+**Observation:**  
+google='https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp' vs apple='https://www.scottysheatingandair.com/' — same domain, attribution/SEO split risk (Gilmore precedent: material)
+
+**Impact:**  
+Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.
+
+**Recommendation:**  
+Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.
+
+---
+
+### Finding 3: Rating varies by 0.7 across surfaces (range: 4.1–4.8)
+
+**Observation:**  
+Google shows **4.8** ★ while Apple Maps shows **4.1** ★.
+
+**Impact:**  
+A rating spread across surfaces undermines the consistency signal local search relies on and can suppress the lower-rated surface in results.
+
+**Recommendation:**  
+Verify which rating is current; the stale surface usually reflects an unmanaged listing that has stopped receiving reviews.
+
+---
+
+## Verification Pending
+
+- **Hours mismatch on 5 day(s) — GBP is authoritative** — 5 day(s) affected by '1800' parse artifact: monday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; tuesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; wednesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM — verify against live Apple Maps; excluded from report until confirmed
+
+*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*