data(validation): Phoenix Salon final beta client report

docs/validation/2026-08-14-phoenix-salon-proof/REPORT-final.md

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+# Phoenix Salon + Spa
+## Online Presence Audit
+
+**Location:** Cameron Park, CA  
+**Audit date:** 14 August 2026  
+**Prepared for:** Ashley  
+**Prepared by:** VeriPath  
+
+## Executive Summary
+
+We reviewed Phoenix Salon + Spa across four primary surfaces that customers use to find and contact the business: Google Business Profile, Apple Maps, Bing Places, and the current website. The business name, address, and phone number are consistent across the primary surfaces, and the website is reachable.
+
+Three material findings require attention: business hours differ across Google Business Profile, Apple Maps, and Bing Places; the most recent available customer review is approximately 115 days old; and the website's structured data lists hours that conflict with Google Business Profile.
+
+## Surfaces Reviewed
+
+| Platform | Status | Key metrics |
+|---|---|---|
+| Google Business Profile | Complete | 4.9 stars, 64 reviews |
+| Apple Maps | Complete | 4.9 stars, 65 reviews |
+| Bing Places | Complete | 5.0 stars, 65 reviews |
+| Website (phoenixcameronpark.com) | Live | Reachable; no errors observed |
+
+## Findings
+
+### 1. Immediate — Business hours differ across platforms
+
+#### Observation
+
+Google Business Profile lists weekday hours as 9:00 AM–6:00 PM and shows the business as closed on Sunday. Apple Maps lists 10:00 AM–6:00 PM every day, including Sunday. Bing Places shows additional variations, including 9:00 AM–7:00 PM on Thursday and 9:00 AM–4:00 PM on Saturday.
+
+#### Impact
+
+Customers who check Apple Maps or Bing Places may arrive when the business is closed. Conflicting hours can reduce trust and lead to missed appointments.
+
+#### Recommendation
+
+Treat Google Business Profile as the source of truth. Update Apple Maps and Bing Places so the hours match Google exactly: 9:00 AM–6:00 PM weekdays, closed Sunday.
+
+### 2. High — No recent customer reviews
+
+#### Observation
+
+The most recent available review is dated 21 April 2026, approximately 115 days before this audit. No newer reviews appear in the sampled primary-surface data.
+
+#### Impact
+
+A review feed that has been quiet for nearly four months may suggest low activity to customers who check ratings before booking.
+
+#### Recommendation
+
+Request a Google review after each completed appointment by text or email. One or two new reviews per month is sufficient to keep the profile current.
+
+### 3. High — Website structured-data hours conflict with Google Business Profile
+
+#### Observation
+
+The website's `BeautySalon` JSON-LD lists Monday–Friday hours as 9:00 AM–7:00 PM and Saturday–Sunday hours as 9:00 AM–5:00 PM. Google Business Profile lists weekday hours as 9:00 AM–6:00 PM and Sunday as closed.
+
+#### Impact
+
+Search systems and other software may read the website's structured data as an additional source of business hours. The conflict makes it unclear which hours customers should trust and can reinforce incorrect hours in downstream results.
+
+#### Recommendation
+
+Update the website's `BeautySalon` JSON-LD to match the approved Google Business Profile hours: 9:00 AM–6:00 PM weekdays, closed Sunday. Keep the visible website hours and structured data aligned.
+
+## Priority Actions
+
+1. Update Apple Maps and Bing Places to match Google Business Profile hours.
+2. Update the website's visible hours and `BeautySalon` JSON-LD to match Google Business Profile.
+3. Begin a simple post-appointment Google review request process.
+
+## Closing
+
+The three findings above are the only material issues identified in this beta review. Addressing them will give customers and search systems one consistent set of business information across the primary surfaces reviewed.