data(validation): Phoenix Salon + Spa — first client-grade proof run

Internal proof run on Phoenix Salon + Spa (Cameron Park, CA) using the new
pipeline. 4 surfaces captured (GBP 4.9/64, Apple 4.9/65, Bing 5.0/65,
website). After engine normalization the report is a clean 2-finding set:
hours mismatch (Immediate) + stale reviews 115d (High). Address/category
false positives removed. Serves as the 'after' baseline for a future
before/after comparison.

docs/validation/2026-08-14-phoenix-salon-proof/findings.json

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+{
+  "audit_engine": "v1",
+  "timestamp": "2026-08-14T21:02:23.293849+00:00",
+  "business": "Phoenix Salon + Spa",
+  "summary": {
+    "total_findings": 2,
+    "severity_counts": {
+      "immediate": 1,
+      "high": 1,
+      "medium": 0,
+      "enhancement": 0
+    },
+    "sub_score_issues": {
+      "Google Business": 1,
+      "Reviews": 1
+    },
+    "surfaces_ok": {
+      "google_business_profile": true,
+      "apple_maps": true,
+      "bing_places": true,
+      "website": true
+    },
+    "surfaces_failed": {},
+    "rating": 4.9,
+    "reviews": 64
+  },
+  "findings": [
+    {
+      "id": "hours_mismatch",
+      "severity": "immediate",
+      "title": "Hours mismatch on 11 day(s) \u2014 GBP is authoritative",
+      "sub_score": "Google Business",
+      "evidence": [
+        {
+          "day": "friday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "saturday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "sunday",
+          "google": "Closed",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "monday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "tuesday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "wednesday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "thursday",
+          "google": "9 AM-6 PM",
+          "apple_maps": "10:00 AM-6:00 PM"
+        },
+        {
+          "day": "saturday",
+          "google": "9 AM-6 PM",
+          "bing_places": "9 AM - 4 PM"
+        },
+        {
+          "day": "monday",
+          "google": "9 AM-6 PM",
+          "bing_places": "9 AM - 5 PM"
+        },
+        {
+          "day": "tuesday",
+          "google": "9 AM-6 PM",
+          "bing_places": "9 AM - 5 PM"
+        },
+        {
+          "day": "thursday",
+          "google": "9 AM-6 PM",
+          "bing_places": "9 AM - 7 PM"
+        }
+      ],
+      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
+    },
+    {
+      "id": "reviews_stale",
+      "severity": "high",
+      "title": "Most recent review is 115 days old \u2014 no fresh review signal",
+      "sub_score": "Reviews",
+      "evidence": {
+        "newest_review_date": "Apr 21, 2026",
+        "days_ago": 115
+      },
+      "recommendation": "No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment."
+    }
+  ]
+}

docs/validation/2026-08-14-phoenix-salon-proof/findings.md

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+# Audit Findings — Phoenix Salon + Spa
+
+**Generated:** 2026-08-14 21:02 UTC
+**Sources checked:** google_business_profile, apple_maps, bing_places, website
+**Rating:** 4.9 | **Reviews:** 64
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 1 |
+| 🟧 High | 1 |
+| 🟨 Medium | 0 |
+| 🟩 Enhancement | 0 |
+| **Total** | **2** |
+
+## Findings
+
+### Finding #1: Hours mismatch on 11 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "friday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "saturday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "sunday",
+    "google": "Closed",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "monday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "9 AM-6 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "saturday",
+    "google": "9 AM-6 PM",
+    "bing_places": "9 AM - 4 PM"
+  },
+  {
+    "day": "monday",
+    "google": "9 AM-6 PM",
+    "bing_places": "9 AM - 5 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "9 AM-6 PM",
+    "bing_places": "9 AM - 5 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "9 AM-6 PM",
+    "bing_places": "9 AM - 7 PM"
+  }
+]
+```
+
+### Finding #2: Most recent review is 115 days old — no fresh review signal
+
+- **Severity:** 🟧 High
+- **Category:** Reviews
+- **Recommendation:** No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
+- **Evidence:** ```json
+{
+  "newest_review_date": "Apr 21, 2026",
+  "days_ago": 115
+}
+```