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docs: reframe homepage-blueprint-draft.md under VeriPath name lock

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Tony Balascio
2026-08-17 16:51:35 +00:00
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# DOP Homepage Blueprint (Draft v0.1 — collaborative, not yet committed) # VeriPath Homepage Blueprint (Draft v0.1 — collaborative, not yet committed)
**Authors**: Qwen (structure) + Leonard (evidence grounding) · **Date**: 2026-08-10 **Authors**: Qwen (structure) + Leonard (evidence grounding) · **Date**: 2026-08-10
**Brand**: red-accent `#b8402c`, rigorous-engineering tone, no marketing fluff **Brand**: red-accent `#b8402c`, rigorous-engineering tone, no marketing fluff
**Evidence rule**: every claim maps to Tier 1 (Verified) or Tier 2 (Indicative); human-approved. **Evidence rule**: every claim maps to Tier 1 (Verified) or Tier 2 (Indicative); human-approved.
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Split visual: Split visual:
- **Left — Industry Standard**: generic "AI citation tool" dashboard, green checkmarks, red overlay showing the customer path leaking ("AI recommended a competitor because their schema was structured better"). - **Left — Industry Standard**: generic "AI citation tool" dashboard, green checkmarks, red overlay showing the customer path leaking ("AI recommended a competitor because their schema was structured better").
- **Right — DOP Standard**: a Tier 1 Verified finding with human analyst approval stamp. - **Right — VeriPath Standard**: a Tier 1 Verified finding with human analyst approval stamp.
**Interactive element (slider/tab)** — anchored on the **Gilmore HVAC** live audit (`research/cold-audits/cold-audit-hvac-gilmore.md`): **Interactive element (slider/tab)** — anchored on the **Gilmore HVAC** live audit (`research/cold-audits/cold-audit-hvac-gilmore.md`):
- Prompt shown: *"Best HVAC company in Cameron Park, CA"* (Perplexity/ChatGPT). - Prompt shown: *"Best HVAC company in Cameron Park, CA"* (Perplexity/ChatGPT).
- Leak shown: 3 conflicting phone numbers (page `(916) 884-6354` / schema `+1-530-290-5551` / snippet `(530) 344-4515`) + schema geo `Antelope, CA 95843` vs Cameron Park target. - Leak shown: 3 conflicting phone numbers (page `(916) 884-6354` / schema `+1-530-290-5551` / snippet `(530) 344-4515`) + schema geo `Antelope, CA 95843` vs Cameron Park target.
- Caption: "The AI doesn't know which number is real. Neither do the customers it sends elsewhere." - Caption: "The AI doesn't know which number is real. Neither do the customers it sends elsewhere."
(This is the Screenshot of Shame moment.) (This is the Screenshot of Shame moment.)
## Section B — "Three Domains of Integrity" ## Section B — "Three Domains of Integrity"
@@ -30,9 +30,9 @@ Split visual:
- **Step 4 — Retainer**: Ongoing human-supervised, agent-assisted integrity + monthly measurement loop. *"We do not accept retainers without a successful PoC."* - **Step 4 — Retainer**: Ongoing human-supervised, agent-assisted integrity + monthly measurement loop. *"We do not accept retainers without a successful PoC."*
## Section D — "Objection Handling" FAQ ## Section D — "Objection Handling" FAQ
- **Q: Why not just use an automated AI citation builder?** - **Q: Why not just use an automated AI citation builder?**
A: Automated tools generate Tier 2 (indicative) data; LLMs hallucinate or ignore unverified input. DOP relies on Tier 1 (verified) evidence, human-approved, so the AI actually trusts the entity. A: Automated tools generate Tier 2 (indicative) data; LLMs hallucinate or ignore unverified input. VeriPath relies on Tier 1 (verified) evidence, human-approved, so the AI actually trusts the entity.
- **Q: How is this different from Bizl?** - **Q: How is this different from Bizl?**
A: Bizl shows Tier-3 self-reported case studies. Our 5 live audits are observed, falsifiable evidence — we show our work. A: Bizl shows Tier-3 self-reported case studies. Our 5 live audits are observed, falsifiable evidence — we show our work.
## Trust Anchor (site-wide footer/header) ## Trust Anchor (site-wide footer/header)