diff --git a/docs/validation/2026-08-15-golden-hills-family-dental/findings.md b/docs/validation/2026-08-15-golden-hills-family-dental/findings.md new file mode 100644 index 0000000..1da83d4 --- /dev/null +++ b/docs/validation/2026-08-15-golden-hills-family-dental/findings.md @@ -0,0 +1,157 @@ +# Audit Findings — Golden Hills Family Dental + +**Generated:** 2026-08-15 13:57 UTC +**Sources checked:** google_business_profile, apple_maps, website +**Rating:** 5.0 | **Reviews:** 283 + +## Severity Summary + +| Severity | Count | +|----------|-------| +| 🟥 Immediate | 3 | +| 🟧 High | 1 | +| 🟨 Medium | 3 | +| 🟩 Enhancement | 3 | +| **Total** | **10** | + +## Findings + +### Finding #1: Phone number inconsistent across 1 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize phone format across all directories. GBP is authoritative. +- **Evidence:** ```json +{ + "google": "(916) 939-0889", + "apple": "+1 (916) 939-0889", + "website": "6389012842" +} +``` + +### Finding #2: Address inconsistent across 1 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize exact address format. GBP address is authoritative. +- **Evidence:** ```json +{ + "google": "1010 White Rock Rd #500, El Dorado Hills, CA 95762", + "apple": "1010 White Rock Rd, Unit 500, El Dorado Hills, CA 95762" +} +``` + +### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative + +- **Severity:** 🟥 Immediate +- **Category:** Google Business +- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss. +- **Evidence:** ```json +[ + { + "day": "monday", + "google": "8 AM-5 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "tuesday", + "google": "8 AM-5 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "wednesday", + "google": "8 AM-5 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "thursday", + "google": "8 AM-5 PM", + "apple_maps": "8:00 AM-5:00 PM" + }, + { + "day": "friday", + "google": "8 AM-1 PM", + "apple_maps": "8:00 AM-1:00 PM" + } +] +``` + +### Finding #4: No JSON-LD schema found on website + +- **Severity:** 🟧 High +- **Category:** Technical SEO +- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking. +- **Evidence:** ```json +{ + "url": "http://www.goldenhillsfamilydental.net/", + "has_jsonld": false +} +``` + +### Finding #5: Review count varies by 242 across surfaces + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership. +- **Evidence:** ```json +{ + "google": 283, + "apple": 41 +} +``` + +### Finding #6: Cannot determine review recency — no dates available in samples + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly. +- **Evidence:** ```json +{ + "sources_with_dates": [] +} +``` + +### Finding #7: Category varies across surfaces: cosmetic dentist, health care + +- **Severity:** 🟨 Medium +- **Category:** Digital Identity +- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver. +- **Evidence:** ```json +{ + "google": "cosmetic dentist", + "apple": "health care" +} +``` + +### Finding #8: Only 0% of sample reviews mention specific services or practitioners + +- **Severity:** 🟩 Enhancement +- **Category:** Reviews +- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better. +- **Evidence:** ```json +{ + "sample_size": 3, + "specific_count": 0 +} +``` + +### Finding #9: Price level not set on GBP or Apple Maps + +- **Severity:** 🟩 Enhancement +- **Category:** Content +- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance. + +### Finding #10: No Open Graph tags on website + +- **Severity:** 🟩 Enhancement +- **Category:** Technical SEO +- **Recommendation:** Add OG tags for proper link preview on social media and messaging apps. +- **Evidence:** ```json +{ + "url": "http://www.goldenhillsfamilydental.net/" +} +``` + +## Failed Surfaces + +- ❌ `bing_places` — no data returned