From 9fef3fcf4e158cb3474ce906830991fc5080e3a5 Mon Sep 17 00:00:00 2001
From: Tony Balascio <tonyjbala@gmail.com>
Date: Sat, 15 Aug 2026 13:57:38 +0000
Subject: [PATCH] =?UTF-8?q?docs(validation):=20beta=20audit=20batch=202026?=
 =?UTF-8?q?-08-15=20=E2=80=94=208=20reviewed=20runs?=
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Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md):
- Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions)
- Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch)
- Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website)
- Verification-pending items separated from material findings; no surface presented without evidence
---
 .../REPORT-final.md                           | 61 +++++++++++++++++++
 1 file changed, 61 insertions(+)
 create mode 100644 docs/validation/2026-08-15-d-martel-plumbing/REPORT-final.md

diff --git a/docs/validation/2026-08-15-d-martel-plumbing/REPORT-final.md b/docs/validation/2026-08-15-d-martel-plumbing/REPORT-final.md
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+# D. Martel Plumbing Service & Repair
+## Online Presence Audit
+
+**Location:** El Dorado Hills, CA  
+**Vertical:** Plumbing  
+**Audit date:** 15 August 2026  
+**Prepared for:** D. Martel Plumbing Service & Repair  
+**Prepared by:** VeriPath
+
+---
+
+## Executive Summary
+
+We audited D. Martel Plumbing Service & Repair across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.7 ★ across 104 Google reviews. 
+**2 material integrity issues were identified:**
+
+1. Business hours are inconsistent between Google and Apple.
+2. The website lacks LocalBusiness structured data.
+
+---
+
+## Surfaces Reviewed
+
+| Surface | Status | Rating | Reviews |
+|---------|--------|--------|---------|
+| Google Business Profile | ✓ | 4.7 ★ | 104 |
+| Apple Maps | ✓ | 4.6 ★ | 251 |
+| Bing Places | ✓ | 4.5 ★ | 248 |
+| Website | ✓ | — | — |
+
+---
+
+## Findings
+
+### Finding 1: Hours mismatch between Google and Apple
+
+**Observation:**  
+monday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; friday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”
+
+**Impact:**  
+Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
+
+**Recommendation:**  
+Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
+
+---
+
+### Finding 2: JSON-LD present but no LocalBusiness type
+
+**Observation:**  
+schema at https://dmartelplumbing.com/ lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business
+
+**Impact:**  
+Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
+
+**Recommendation:**  
+Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
+
+---
+
+*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*