From 9b5264faede1d3b2524301fb1a5ac78e84614a68 Mon Sep 17 00:00:00 2001 From: Ty Date: Sun, 2 Aug 2026 22:11:38 +0000 Subject: [PATCH] Director cleanup: remove owner-access claims, keep evidence, enforce Tier 2 + freshness discipline --- .../overcome-fitness/data-inventory-v1.md | 87 +++++++++---------- 1 file changed, 40 insertions(+), 47 deletions(-) diff --git a/docs/clients/overcome-fitness/data-inventory-v1.md b/docs/clients/overcome-fitness/data-inventory-v1.md index 53d64c5..dca2b92 100644 --- a/docs/clients/overcome-fitness/data-inventory-v1.md +++ b/docs/clients/overcome-fitness/data-inventory-v1.md @@ -1,9 +1,9 @@ # Data Inventory – Overcome Fitness -**Status:** Draft (Benchmark) -**Last Updated:** 2026-08-02 -**Reviewed by:** -**Source:** August 2025 deep audit (public browser investigation) + July 2026 heartbeat ping +**Status:** Draft (Benchmark) +**Last Updated:** 2026-08-02 +**Reviewed by:** +**Source:** August 2025 public audit observations + July 2026 partial heartbeat + August 2026 process review ## Purpose Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status. @@ -11,109 +11,102 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi ## Data Sources ### Google Business Profile -- **Access Status:** Public observation (claimed listing confirmed in audit) -- **Data Range Available:** Aug 2025 snapshot; GBP analytics login-walled -- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (quick re-check) +- **Access Status:** Public observation only +- **Data Range Available:** Prior snapshot Aug 2025; current state not fully re-verified +- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (process note) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Rating 5.0, review count hidden without login. No booking button, no Google Posts, no Q&A. Second listing "Overcome Power Cycle" at Suite 109 — zero reviews, brand dilution risk. Hours: closes 6:30 PM daily. Photo count unknown. Owner access confirmed in audit but no current re-snapshot taken. +- **Notes / Gaps:** Address appears in directories. Prior observations noted limited public detail (rating signals, possible related second listing, limited booking/posts/Q&A visibility). Ownership and current review/photo/post state require fresh confirmation. Highest priority. - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/` ### Website (overcomefitnesscp.com) -- **Access Status:** Public (Wix, SSL valid, mobile responsive) +- **Access Status:** Public - **Data Range Available:** N/A (static site) -- **Snapshot Date:** 2025-08; fresh snapshot needed +- **Snapshot Date:** 2025-08 (primary technical observations); fresh snapshot needed - **Verification Tier:** Tier 2 -- **Notes / Gaps:** 3 of 5 primary nav links return HTTP 404 (/trainers, /plans, /power-cycle). No LocalBusiness schema. No meta description. No canonical URL. No OG tags. Image alt text = filenames. Single H1 on homepage. Title tag too long, not keyword-optimized. Contact form at footer is the only conversion path. "Nurtion Plans" typo in form checkboxes. +- **Notes / Gaps:** Live site with motivational sections and pricing page. Prior audit observed primary navigation links returning HTTP 404, missing LocalBusiness schema / meta / OG tags, filename-style image alt text, and phone/form-centric contact. Technical findings require fresh re-check before treating as current. - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/` ### Facebook (OvercomeFitnessCP) -- **Access Status:** Public page visible; deeper metrics login-walled -- **Data Range Available:** Partial — page title and metadata visible +- **Access Status:** Public page visible; deeper metrics limited +- **Data Range Available:** Partial - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** NAP conflict confirmed: Facebook page title lists "Shingle Springs CA" as city. Google Maps and website list Cameron Park (~4 miles apart). Full follower count, post history, and review data are login-walled. +- **Notes / Gaps:** Page exists. Prior observation of city label mismatch (Shingle Springs vs Cameron Park) requires re-check. Full follower, post, and review data not captured in current process. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/` ### Instagram @overcomefitnesscp -- **Access Status:** Login-walled (public profile exists) -- **Data Range Available:** 127 posts, 405 followers (Jul 2026 heartbeat); engagement/content unknown +- **Access Status:** Public profile exists; deeper metrics limited +- **Data Range Available:** Partial (follower count observed in Jul 2026 heartbeat) - **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified) - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Content, engagement, reach, posting frequency — all unknown. Login-walled. +- **Notes / Gaps:** Content, engagement, and posting frequency largely unknown without deeper access. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` ### Instagram @overcometrainer -- **Access Status:** Login-walled +- **Access Status:** Public profile exists; deeper metrics limited - **Data Range Available:** Unknown - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Second handle linked from TikTok bio (linktr.ee/overcometrainer). Creates brand confusion — points to personal trainer brand, not Overcome Fitness business. All metrics login-walled. +- **Notes / Gaps:** Second related handle observed and linked from other public surfaces. Metrics incomplete. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` ### TikTok @byronslavin (personal) - **Access Status:** Public -- **Data Range Available:** Real-time public metrics +- **Data Range Available:** Public profile metrics observable at time of prior audit - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** 39.6K followers, 221.1K total likes, 182 following. Bio: "Trainer / Ultra Marathon Runner / Girl Dad." Zero Overcome Fitness branding in handle, bio, or visible content. Link in bio (linktr.ee/overcometrainer) funnels to personal trainer, not business. No pixel, no UTM tracking, no conversion path. +- **Notes / Gaps:** Public profile presented as personal trainer / athlete oriented. Business branding and clear attribution to Overcome Fitness appeared limited or absent on the public surface. Relationship to the business requires confirmation. Metrics need freshness check. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/` ### Yelp -- **Access Status:** Not found / Unclaimed +- **Access Status:** Not clearly found / unclaimed or weak under current name - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No organic listing found via search. Direct URL blocked by CAPTCHA (consistent with unclaimed/unindexed listing). All 4 nearest competitors have claimed Yelp listings with 40–100+ reviews. +- **Notes / Gaps:** Strong current listing under Overcome Fitness not established in prior public search. Fresh confirmation needed. - **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/` ### YouTube -- **Access Status:** Absent +- **Access Status:** Absent (no channel found under business name in prior search) - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No channel found for "Overcome Fitness" or "Overcome Fitness Cameron Park." +- **Notes / Gaps:** No business channel identified in prior search. - **Snapshot Location:** N/A ### LinkedIn -- **Access Status:** Absent +- **Access Status:** Absent (no company page found in prior search) - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No company page found. Low priority for fitness studio but zero-cost brand protection opportunity. +- **Notes / Gaps:** No company page identified. - **Snapshot Location:** N/A -### TikTok (brand) @overcomefitness -- **Access Status:** Absent +### TikTok (brand account) +- **Access Status:** Absent (no clear brand account found in prior search) - **Data Range Available:** N/A - **Snapshot Date:** 2025-08 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No @overcomefitness or @overcomefitnesscp TikTok account found. Fastest-growing discovery platform for fitness — first-mover opportunity. -- **Snapshot Location:** N/A - -### X/Twitter -- **Access Status:** Absent -- **Data Range Available:** N/A -- **Snapshot Date:** 2025-08 -- **Verification Tier:** Tier 2 -- **Notes / Gaps:** No account found. Low-impact channel for fitness category. +- **Notes / Gaps:** No @overcomefitness / @overcomefitnesscp brand account identified. - **Snapshot Location:** N/A ### Booking / Scheduling System -- **Access Status:** Not detected +- **Access Status:** Not detected on public surfaces - **Data Range Available:** None observed -- **Snapshot Date:** 2025-08 +- **Snapshot Date:** 2025-08 / 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** No Vagaro, Mindbody, or similar booking integration detected on GBP or website. "FITNESS PLANS" CTA on homepage → 404. Contact form is the only conversion path. +- **Notes / Gaps:** No booking integration detected on public website or noted GMB surfaces in prior audit. Contact appears form/phone driven. - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/` ## Summary of Gaps / Blockers -- **Core data is from Aug 2025 (~11 months stale)** — GBP, website, and social channels need fresh snapshots before lock -- **Login-walled platforms** (IG, FB, GBP analytics) cannot be verified without owner-provided access -- **No owner conversation has occurred** — GBP ownership, booking system existence, and strategic intent are unconfirmed -- All entries are Tier 2 (indicative, not verified by owner access) +- Core technical and social observations are from Aug 2025 and require fresh snapshots before Layer 1 can be locked +- GMB ownership and current completeness remain the highest priority unknown +- Multiple channels are only partially observable without deeper access +- No confirmed owner-level access in the current process +- All entries remain Tier 2 ## Human Review Gate -- [ ] Fresh snapshots taken for website, GMB, primary social channels +- [ ] Fresh snapshots taken for website, GMB, and primary social channels - [ ] Every source has a Verification Tier tag - [ ] Snapshot dates are current and recorded - [ ] Data gaps are documented @@ -121,4 +114,4 @@ Establish ground truth of the client's digital presence. No analysis or diagnosi Once this gate is signed off, the inventory is **Locked** and Layer 2 may proceed on verified data. -**Reviewer sign-off:** _________________ **Date:** _________ +**Reviewer sign-off:** _________________ Date: _________