diff --git a/docs/validation/2026-08-15-above-the-gate-dentistry/findings.md b/docs/validation/2026-08-15-above-the-gate-dentistry/findings.md new file mode 100644 index 0000000..4af4b9e --- /dev/null +++ b/docs/validation/2026-08-15-above-the-gate-dentistry/findings.md @@ -0,0 +1,155 @@ +# Audit Findings — Above the Gate Dentistry + +**Generated:** 2026-08-15 13:52 UTC +**Sources checked:** google_business_profile, apple_maps +**Rating:** 4.9 | **Reviews:** 166 + +## Severity Summary + +| Severity | Count | +|----------|-------| +| 🟥 Immediate | 3 | +| 🟧 High | 1 | +| 🟨 Medium | 4 | +| 🟩 Enhancement | 2 | +| **Total** | **10** | + +## Findings + +### Finding #1: Phone number inconsistent across 1 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize phone format across all directories. GBP is authoritative. +- **Evidence:** ```json +{ + "google": "(916) 299-8983", + "apple": "+1 (916) 931-1996" +} +``` + +### Finding #2: Address inconsistent across 1 surface(s) + +- **Severity:** 🟥 Immediate +- **Category:** Digital Identity +- **Recommendation:** Standardize exact address format. GBP address is authoritative. +- **Evidence:** ```json +{ + "google": "4517 Serrano Pkwy #104, El Dorado Hills, CA 95762", + "apple": "4517 Serrano Pkwy, El Dorado Hills, CA 95762" +} +``` + +### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative + +- **Severity:** 🟥 Immediate +- **Category:** Google Business +- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss. +- **Evidence:** ```json +[ + { + "day": "monday", + "google": "7 AM-4 PM", + "apple_maps": "7:00 AM-4:00 PM" + }, + { + "day": "tuesday", + "google": "7 AM-6 PM", + "apple_maps": "7:00 AM-7:00 PM" + }, + { + "day": "wednesday", + "google": "7 AM-5 PM", + "apple_maps": "7:00 AM-5:00 PM" + }, + { + "day": "thursday", + "google": "7 AM-6 PM", + "apple_maps": "7:00 AM-6:00 PM" + }, + { + "day": "friday", + "google": "7 AM-4 PM", + "apple_maps": "7:00 AM-4:00 PM" + } +] +``` + +### Finding #4: No website found + +- **Severity:** 🟧 High +- **Category:** Technical SEO +- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately. + +### Finding #5: Review count varies by 139 across surfaces + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership. +- **Evidence:** ```json +{ + "google": 166, + "apple": 27 +} +``` + +### Finding #6: Cannot determine review recency — no dates available in samples + +- **Severity:** 🟨 Medium +- **Category:** Reviews +- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly. +- **Evidence:** ```json +{ + "sources_with_dates": [] +} +``` + +### Finding #7: Category varies across surfaces: dentist, health care + +- **Severity:** 🟨 Medium +- **Category:** Digital Identity +- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver. +- **Evidence:** ```json +{ + "google": "dentist", + "apple": "health care" +} +``` + +### Finding #8: No business description found on any surface + +- **Severity:** 🟨 Medium +- **Category:** Content +- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance. +- **Evidence:** ```json +{ + "surfaces_checked": [ + "google", + "bing", + "website" + ] +} +``` + +### Finding #9: Only 0% of sample reviews mention specific services or practitioners + +- **Severity:** 🟩 Enhancement +- **Category:** Reviews +- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better. +- **Evidence:** ```json +{ + "sample_size": 3, + "specific_count": 0 +} +``` + +### Finding #10: Price level not set on GBP or Apple Maps + +- **Severity:** 🟩 Enhancement +- **Category:** Content +- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance. + +## Failed Surfaces + +- ❌ `bing_places` — no data returned +- ❌ `website` — no data returned