data(validation): Superior HVAC & Plumbing — clean 4-surface run

Raw multi-surface JSON, engine findings (json+md), and VALIDATION.md for the Superior HVAC & Plumbing (Cameron Park) run. All 4 surfaces returned data; the pipeline correctly captured genuine cross-source NAP divergence (3 different business names, 2.7 vs 4.5 vs null ratings, conflicting phones and hours) as evidence rather than error. GBP phone glyph-stripped to '(909) 319-0746'.
2026-08-14 20:32:07 +00:00
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+# Audit Findings — superior plumbing,heating and air conditioning
+
+**Generated:** 2026-08-14 20:31 UTC
+**Sources checked:** google_business_profile, apple_maps, bing_places, website
+**Rating:** 2.7 | **Reviews:** 57
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 4 |
+| 🟧 High | 4 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 1 |
+| **Total** | **12** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 2 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(909) 319-0746",
+  "apple": "+1 (916) 316-5708",
+  "bing": "(215) 416-6557",
+  "website": "9093190746"
+}
+```
+
+### Finding #2: Address inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
+  "apple": "1150 Sibley St, Folsom, CA  95630"
+}
+```
+
+### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "friday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "9:00 AM-12:00 PM"
+  },
+  {
+    "day": "saturday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "10:00 AM-6:00 PM"
+  },
+  {
+    "day": "sunday",
+    "google": "Closed",
+    "apple_maps": "10:00 AM-5:00 PM"
+  },
+  {
+    "day": "monday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "9:00 AM-9:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "9:00 AM-9:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "9:00 AM-9:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "7 AM-7 PM",
+    "apple_maps": "9:00 AM-9:00 PM"
+  }
+]
+```
+
+### Finding #4: Average rating 3.6 — below 4.0 threshold
+
+- **Severity:** 🟥 Immediate
+- **Category:** Reviews
+- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
+- **Evidence:** ```json
+{
+  "average": 3.6,
+  "by_source": {
+    "google": 2.7,
+    "bing": 4.5
+  }
+}
+```
+
+### Finding #5: Website URL inconsistent across 1 surface(s)
+
+- **Severity:** 🟧 High
+- **Category:** Digital Identity
+- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
+- **Evidence:** ```json
+{
+  "google": "https://www.superiorplumbingac.com/",
+  "apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3"
+}
+```
+
+### Finding #6: Rating varies by 1.8 across surfaces (range: 2.7–4.5)
+
+- **Severity:** 🟧 High
+- **Category:** Reviews
+- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
+- **Evidence:** ```json
+{
+  "google": 2.7,
+  "bing": 4.5
+}
+```
+
+### Finding #7: Most recent review is 301 days old — no fresh review signal
+
+- **Severity:** 🟧 High
+- **Category:** Reviews
+- **Recommendation:** No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
+- **Evidence:** ```json
+{
+  "newest_review_date": "Oct 17, 2025",
+  "days_ago": 301
+}
+```
+
+### Finding #8: No JSON-LD schema found on website
+
+- **Severity:** 🟧 High
+- **Category:** Technical SEO
+- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
+- **Evidence:** ```json
+{
+  "url": "https://www.superiorplumbingac.com/",
+  "has_jsonld": false
+}
+```
+
+### Finding #9: Review count varies by 47 across surfaces
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
+- **Evidence:** ```json
+{
+  "google": 57,
+  "bing": 10
+}
+```
+
+### Finding #10: Category varies across surfaces: consumer sector, home service, plumber
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "plumber",
+  "apple": "consumer sector",
+  "bing": "home service"
+}
+```
+
+### Finding #11: No canonical URL tag on website
+
+- **Severity:** 🟨 Medium
+- **Category:** Technical SEO
+- **Recommendation:** Add <link rel='canonical' href='...'> to prevent duplicate content issues.
+- **Evidence:** ```json
+{
+  "url": "https://www.superiorplumbingac.com/"
+}
+```
+
+### Finding #12: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.