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+# Case Study: Dentist (Brooklyn)
+URL: https://bizl.com/case-studies/dentist
+Extracted: 2026-08-09
+
+## Core Messaging / Positioning
+- Hero: "**From invisible on AI to the #1 ChatGPT recommendation in 90 days**."
+- Vertical hook: "Here are some top-rated dental practices accepting new patients" (implied local AI listing showing the business would lose/win the slot).
+- Situation: "A highly-rated practice invisible to the AI that patients were using to find them" — "This Brooklyn dental practice had over 400 five-star reviews and a loyal patient base... Patients asking ChatGPT or Gemini for 'a dentist in Brooklyn' were being sent to competitors consistently. The practice was not even in the conversation."
+- Execution narrative: "A step-by-step plan our team executed while the practice focused on patients" — "From the day the practice signed up for **Stay Found**, our team handled everything."
+- Result headline: "**Score went from 19 to 74. Calls tripled. In 90 days.**"
+
+## Key Claims & Stats
+- This "Brooklyn dental practice" had "**over 400 five-star reviews**" yet was not recommended on ChatGPT/Gemini — the Silent-Customer-Loss hook.
+- **Score: 19 → 74** (your dashboard, 90 days after starting Stay Found).
+- "**Calls tripled. In 90 days.**" — dashboard-sourced.
+- Testimonial (principal dentist): "by the second month new patients were telling the front desk they found us through ChatGPT."
+- Methods caveat: "Every number below is from the practice's Bizl dashboard, 90 days after starting **Stay Found**." (Self-reported dashboard figures; NO independent verification — Tier-3.)
+- "Stay Found" is the product/service name line used here (differs from free-audit positioning elsewhere).
+
+## Offer / Pricing Details (if applicable)
+- No pricing on page. Free audit CTA: "Takes 4 minutes. Our team handles everything after."
+- Product line named: **Stay Found** (service).
+
+## Process / How It Works
+- Step structure: free AI audit finds the gap → "step-by-step plan our team executed while the practice focused on patients" → dashboard-tracking over the 90-day Stay Found window.
+- Fully done-for-you: "From the day the practice signed up for Stay Found, our team handled everything."
+
+## Notable Strengths or Patterns
+- **High-star-paradox hook**: business with >400 five-star reviews STILL invisible on AI — dramatizes that reviews don't equal AI recommendability (Silent Customer Loss).
+- Vertical-specific pains (Brooklyn dental, "accepting new patients," ChatGPT "a dentist in Brooklyn").
+- **Eyebrow quote pull**: "I still do not fully understand how it works" — the principal admits tech illiteracy and defers to Bizl (relatability for older owners).
+- "Beyond the numbers" section positions qualitative wins alongside quant headlines.
+- Dashboard-sourced numbers + 90-day window give a veneer of precision.
+
+## Notes for Digital Operations Partner
+- **Silent Customer Loss**: Sharpest case-study evidence of discovery failure — a highly-rated business lost the AI customer path until it acted. DOP should turn this into a measured before/after, not a testimonial anecdote.
+- **Evidence quality**: Score (19→74) and "calls tripled" are sourced only to the Bizl dashboard (Tier-3, self-reported, no independent verification, single n=1 story). DOP can differentiate with verified, third-party-checkable results and transparency on definition of "score."
+- **Human supervision vs black-box**: "I still do not fully understand how it works" is used as a trust-builder for a black-box done-for-you service. DOP = human-supervised + agent-assisted, where the owner CAN understand; transparency is a differentiator here.
+- **PoC-style entry**: free audit ("Takes 4 minutes") mirrors DOP Cold Audit → PoC → Retainer.
+- **Conversion patterns**: high-star-paradox hook, vertical proof points, dashboard numbers, relatable testimonial, "Takes 4 minutes" CTA.
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