Appleseed Horticulture audit: full validation package (gate PASS)

2026-08-16 01:20:34 +00:00
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+# Audit Findings — Appleseed Horticulture
+
+**Generated:** 2026-08-16 01:15 UTC
+**Sources checked:** google_business_profile, apple_maps, website
+**Rating:** 4.9 | **Reviews:** 84
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 2 |
+| 🟧 High | 1 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 2 |
+| **Total** | **8** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(530) 622-5190",
+  "apple": "+1 (530) 622-5190",
+  "website": "8666666666"
+}
+```
+
+### Finding #2: Hours mismatch on 7 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "saturday",
+    "google": "10 AM-5 PM",
+    "apple_maps": "10:00 AM-4:00 PM"
+  },
+  {
+    "day": "sunday",
+    "google": "11 AM-4 PM",
+    "apple_maps": "10:00 AM-4:00 PM"
+  },
+  {
+    "day": "monday",
+    "google": "9:30 AM-5:30 PM",
+    "apple_maps": "9:00 AM-5:1800 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "9:30 AM-5:30 PM",
+    "apple_maps": "9:00 AM-5:1800 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "9:30 AM-5:30 PM",
+    "apple_maps": "9:00 AM-5:1800 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "9:30 AM-5:30 PM",
+    "apple_maps": "9:00 AM-5:1800 PM"
+  },
+  {
+    "day": "friday",
+    "google": "9:30 AM-5:30 PM",
+    "apple_maps": "9:00 AM-5:1800 PM"
+  }
+]
+```
+
+### Finding #3: No JSON-LD schema found on website
+
+- **Severity:** 🟧 High
+- **Category:** Technical SEO
+- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
+- **Evidence:** ```json
+{
+  "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/",
+  "has_jsonld": false
+}
+```
+
+### Finding #4: Cannot determine review recency — no dates available in samples
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #5: Category varies across surfaces: garden center, shopping
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "garden center",
+  "apple": "shopping"
+}
+```
+
+### Finding #6: No business description found on any surface
+
+- **Severity:** 🟨 Medium
+- **Category:** Content
+- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
+- **Evidence:** ```json
+{
+  "surfaces_checked": [
+    "google",
+    "bing",
+    "website"
+  ]
+}
+```
+
+### Finding #7: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
+
+### Finding #8: No Open Graph tags on website
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Technical SEO
+- **Recommendation:** Add OG tags for proper link preview on social media and messaging apps.
+- **Evidence:** ```json
+{
+  "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/"
+}
+```
+
+## Failed Surfaces
+
+- ❌ `bing_places` — no data returned