diff --git a/docs/business-model/business-requirements.md b/docs/business-model/business-requirements.md
index a8f0e4b..a65b6da 100644
--- a/docs/business-model/business-requirements.md
+++ b/docs/business-model/business-requirements.md
@@ -73,6 +73,6 @@ Version 1 does not include:
 
 ## Updated Working Definition
 
-> "We help local service businesses prevent silent customer loss by monitoring and improving the digital pathways that allow customers, search engines, and AI systems to find, understand, trust, and act on the business."
+> "We continuously prevent silent customer loss for local businesses — making sure customers, search engines, and AI systems can find and accurately represent the business, and that customers can trust and act on what they find, often before the business would ever notice something was wrong."
 
 *Working definition — not a final brand statement.*
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