From 82a2ee55cfc7864a7f35f5cfda3a8452bab665a5 Mon Sep 17 00:00:00 2001
From: Tony Balascio <tonyjbala@gmail.com>
Date: Sat, 15 Aug 2026 13:58:08 +0000
Subject: [PATCH] =?UTF-8?q?docs(validation):=20beta=20audit=20batch=202026?=
 =?UTF-8?q?-08-15=20=E2=80=94=208=20reviewed=20runs?=
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Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md):
- Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions)
- Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch)
- Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website)
- Verification-pending items separated from material findings; no surface presented without evidence
---
 .../findings.md                               | 158 ++++++++++++++++++
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 create mode 100644 docs/validation/2026-08-15-scottys-heating-air/findings.md

diff --git a/docs/validation/2026-08-15-scottys-heating-air/findings.md b/docs/validation/2026-08-15-scottys-heating-air/findings.md
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+# Audit Findings — Scotty's Heating & Air
+
+**Generated:** 2026-08-15 13:55 UTC
+**Sources checked:** google_business_profile, apple_maps, website
+**Rating:** 4.8 | **Reviews:** 180
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 3 |
+| 🟧 High | 2 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 2 |
+| **Total** | **10** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(530) 626-6000",
+  "apple": "+1 (530) 626-6000",
+  "website": "530-429-7616"
+}
+```
+
+### Finding #2: Address inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667",
+  "apple": "3655 Chuckwagon Way, Placerville, CA  95667"
+}
+```
+
+### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "monday",
+    "google": "8 AM-4:30 PM",
+    "apple_maps": "8:00 AM-4:1800 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "8 AM-4:30 PM",
+    "apple_maps": "8:00 AM-4:1800 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "8 AM-4:30 PM",
+    "apple_maps": "8:00 AM-4:1800 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "8 AM-4:30 PM",
+    "apple_maps": "8:00 AM-4:1800 PM"
+  },
+  {
+    "day": "friday",
+    "google": "8 AM-4:30 PM",
+    "apple_maps": "8:00 AM-4:1800 PM"
+  }
+]
+```
+
+### Finding #4: Website URL inconsistent across 1 surface(s)
+
+- **Severity:** 🟧 High
+- **Category:** Digital Identity
+- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
+- **Evidence:** ```json
+{
+  "google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
+  "apple": "https://www.scottysheatingandair.com/"
+}
+```
+
+### Finding #5: Rating varies by 0.7 across surfaces (range: 4.1–4.8)
+
+- **Severity:** 🟧 High
+- **Category:** Reviews
+- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
+- **Evidence:** ```json
+{
+  "google": 4.8,
+  "apple": 4.1
+}
+```
+
+### Finding #6: Review count varies by 143 across surfaces
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
+- **Evidence:** ```json
+{
+  "google": 180,
+  "apple": 37
+}
+```
+
+### Finding #7: Cannot determine review recency — no dates available in samples
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #8: Category varies across surfaces: consumer sector, hvac contractor
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "hvac contractor",
+  "apple": "consumer sector"
+}
+```
+
+### Finding #9: Only 0% of sample reviews mention specific services or practitioners
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Reviews
+- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
+- **Evidence:** ```json
+{
+  "sample_size": 3,
+  "specific_count": 0
+}
+```
+
+### Finding #10: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
+
+## Failed Surfaces
+
+- ❌ `bing_places` — no data returned