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+# Use Case 06: Tyler  The HVAC & Electrical Service Owner
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Tyler |
+| Business | HVAC & Electrical Service Company |
+| Employees | 6 |
+| Revenue Driver | Emergency service calls + maintenance plans |
+| Primary Goal | Consistent year-round lead flow, maintenance plan adoption |
+| Digital Maturity | Low |
+
+## Problems
+
+- Extreme seasonality (broken AC in July, no heat in January, dead shoulder months)
+- Competes with national chains (One Hour, ARS) that dominate ad spend
+- No maintenance plan pipeline  relies on reactive emergency calls only
+- Service-area optimization is weak  doesn't know which zip codes generate most leads
+- Emergency service visibility is poor for "AC repair near me" / "emergency electrician [city]"
+- No systematic follow-up after service calls
+
+## Success Metrics
+
+- Emergency call volume and response rate
+- Maintenance plan conversions (spring tune-up, fall inspection)
+- First-page ranking for service-area + keyword combinations
+- Consistent month-over-month lead flow (flattening seasonal troughs)
+- Average job value growth (upsell on discovered issues)
+- Service-area expansion signals (appearing for surrounding zip codes)
+
+## Desired Hermes Outcomes
+
+- Local SEO monitoring (maps pack, "AC repair [city]", "furnace repair [city]", "emergency electrician", "HVAC maintenance [city]")
+- Review generation workflow (automated SMS ask after emergency completion)
+- Competitor tracking (national chain pricing, seasonal promos, Google Guarantee badges)
+- Google Business Profile optimization (emergency service toggle, service area, services menu, posts, Q&A)
+- Maintenance plan marketing (spring/fall campaigns, expiring plan alerts)
+- Seasonal capacity planning alerts (demand spikes in extreme weather windows)
+- Citation consistency (HVAC, electrical, BBB, HomeAdvisor, Angi, Yelp)
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