diff --git a/docs/validation/2026-08-14-phoenix-salon-proof/REPORT.md b/docs/validation/2026-08-14-phoenix-salon-proof/REPORT.md
new file mode 100644
index 0000000..ceb3dee
--- /dev/null
+++ b/docs/validation/2026-08-14-phoenix-salon-proof/REPORT.md
@@ -0,0 +1,31 @@
+# Phoenix Salon + Spa — Online Presence Audit
+*Cameron Park, CA · Audit date: Aug 14, 2026*
+
+## Executive Summary
+Ashley, we checked Phoenix Salon + Spa across the four platforms customers actually use to find and book you — Google Business Profile, Apple Maps, Bing Places, and your website. All four returned complete, consistent data: your business name, address, and phone match everywhere, and your site is live and error-free. Two issues surfaced that directly affect bookings and trust — inconsistent business hours across platforms, and a lack of recent customer reviews. Both are fixable quickly and should be resolved before they quietly cost you appointments.
+
+## What We Checked
+| Platform | Status |
+|---|---|
+| Google Business Profile | ✅ Complete (4.9★, 64 reviews) |
+| Apple Maps | ✅ Complete (4.9★, 65 reviews) |
+| Bing Places | ✅ Complete (5.0★, 65 reviews) |
+| Website (phoenixcameronpark.com) | ✅ Live, no errors |
+
+Your name, address, and phone are consistent across every platform — no fragmentation there. The two findings below are the only gaps.
+
+## The Two Issues That Matter
+
+### 1. Your hours don't match across platforms — *Immediate*
+Google says you're open **9 AM–6 PM weekdays and closed Sunday**. Apple Maps shows **10 AM–6 PM every day, including Sunday**. Bing shows yet another set (e.g. 9–7 Thursday, 9–4 Saturday). A customer checking Apple on a Sunday at 11 AM thinks you're open — you're not.
+
+**What this means for you, Ashley:** When a customer sees different hours on different apps, they don't assume the app is wrong — they assume *your business is disorganized*, or they show up to a locked door. That's a lost appointment and a dent in trust, repeated every week. Your Google Business Profile is the single source of truth, and Apple Maps and Bing Places should both be updated to match it exactly — those are the correct hours.
+
+### 2. No fresh reviews in 115 days — *High*
+Your most recent review is from **April 21, 2026**. Nothing newer.
+
+**What this means for you, Ashley:** Reviews are the first thing a new client checks before booking. A feed that goes silent for nearly four months reads as "is this place still active?" — exactly when you're trying to convert a first-time visitor. Steady recent reviews are the cheapest trust signal you have.
+
+## Your Two Highest-Leverage Fixes
+1. **Sync your hours to Google.** Google Business Profile is the source of truth — update Apple Maps and Bing Places to match it exactly (9–6 weekdays, closed Sunday). Do it once in each dashboard — takes ~10 minutes and stops the wrong-hours problem permanently.
+2. **Start a post-appointment review ask.** A simple text or email after each visit requesting a Google review. Even 1–2 new reviews a month keeps your profile looking active and trustworthy.