diff --git a/research/bizl-com/02-pricing.md b/research/bizl-com/02-pricing.md new file mode 100644 index 0000000..322f935 --- /dev/null +++ b/research/bizl-com/02-pricing.md @@ -0,0 +1,49 @@ +# Bizl Pricing +URL: https://bizl.com/pricing +Extracted: 2026-08-09 + +## Core Messaging / Positioning +- "Simple pricing. We handle everything." +- "One monthly plan. Our team fixes your citations, schema, and GBP. You just watch your AI visibility grow." +- Three distinct purchase modes presented: + 1. Pay-as-you-go AI Visibility Scanning (credits) + 2. Pick Exactly What You Need (à-la-carte services) + 3. Done-for-you Local SEO & AI Visibility (managed plans) + +## Key Claims & Stats +- Pay-as-you-go credits: "No subscription needed. Buy credits once, use them across ChatGPT, Gemini, Perplexity, Claude & Grok. Credits never expire." +- "Secure checkout via Stripe · Credits never expire · Auto-refund on failed scans" +- Cost model: "Credits = prompts × engines. A 3-prompt scan on 3 engines costs 9 credits." (No per-credit dollar price stated on this page — THIN on actual numbers.) +- "Auto-refund: If a scan fails for any reason, credits are automatically refunded within seconds." +- "5 services, any combination" — select a tier for each or skip it; "Total updates live as you pick. No quotes, no calls, no waiting." +- "Only pay for what you select" +- FLAG: This page is THIN — no actual dollar amounts for plans, credits, or à-la-carte services. Real prices ($1,995 / $995/mo) live only on FAQ/how-it-works. Pricing page is a configurator shell without numbers. + +## Offer / Pricing Details (if applicable) +- **Pay-as-you-go credits:** one-time purchase, never expire, auto-refund on failed scans. Intended for agencies/devs/power users who want on-demand audits without subscription. (No price per credit disclosed here.) +- **À-la-carte ("Pick Exactly What You Need"):** 5 services, choose tier or skip each; live total; one-click pay. (No service prices disclosed here.) +- **Done-for-you plans:** referenced but not priced here; see FAQ: + - Get Found: $1,995 one-time + - Stay Found: $1,995 first month, then $995/month + - Custom: contact for quote (multi-location/franchise) +- All plans: 14-day money-back guarantee; Stay Found cancel anytime; "No setup fee, no onboarding charge, no hidden costs." + +## Process / How It Works +- Credit model: buy once → spend as prompts × engines → failed scans auto-refund. +- Configurator: pick service tiers → live price → one-click pay. +- Managed path: free audit → Get Found/Stay Found/Custom. + +## Notable Strengths or Patterns +- Three audience-segment entry points on one page: DIY credit buyers, à-la-carte partial buyers, fully-managed buyers. +- "No quotes, no calls, no waiting" + live total = low-friction self-serve conversion. +- Credits-never-expire + auto-refund reduces purchase risk (good risk reversal for the self-serve tier). +- FLAG: Misalignment — page titled "Simple pricing" but the managed-plan prices are absent here, forcing a click to FAQ. Possible intentional funnel (keep them reading) or unfinished page. + +## Notes for Digital Operations Partner +- **Evidence quality:** No stats/claims to verify on this page; it's a configurator. The absence of real numbers here is itself a note — Bizl gates actual pricing behind FAQ, which may dilute the "simple" promise. +- **Human supervision vs black-box:** The credit/à-la-carte tiers are self-serve (you do the fixes) — contrasts with the managed "we handle everything" tier. Bizl spans both DIY and DFY, a wider funnel than DOP's likely managed-only model. +- **PoC-style entry:** Credits = the lowest-commitment PoC (pay-per-scan, no subscription). Maps loosely to DOP's Cold Audit hook but Bizl lets you self-serve the diagnosis and skip the fix. +- **Conversion patterns:** Risk reversal (never-expire, auto-refund, no hidden costs) is consistent with homepage. Live-pricing configurator is a smooth pattern DOP could borrow for scoped PoC quotes. +- **Differentiation:** DOP should show real prices/scopes upfront rather than hiding managed-plan costs behind a FAQ — transparency as a differentiator, not just a dashboard feature. + +