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docs: reframe project-plan.md under VeriPath name lock

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Tony Balascio
2026-08-17 16:51:33 +00:00
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# Digital Operations Partner (DOP) - High-Level Project Plan # VeriPath - High-Level Project Plan
Last Updated: August 10, 2026 Last Updated: August 17, 2026
Status: Pre-Build / Blueprint Phase Status: Pre-Build / Blueprint Phase
Current Stage: Foundation Locked, Ready for Blueprinting Current Stage: Foundation Locked, Ready for Blueprinting
--- ---
## 1. Project Objective ## 1. Project Objective
To build and launch a differentiated marketing and operating system for Digital Operations Partner (DOP) that solves "Silent Customer Loss" for local businesses. DOP will leverage a "Cold Audit → Threat Diagnosis → Focused PoC → Retainer" commercial motion, combining agent-assisted analysis with strict human oversight to improve upon the narrower, "done-for-you AI search visibility" model seen in competitors like Bizl.com. To build and launch a differentiated marketing and operating system for VeriPath that solves "Silent Customer Loss" for local businesses. VeriPath will leverage a "Cold Audit → Threat Diagnosis → Focused PoC → Retainer" commercial motion, combining agent-assisted analysis with strict human oversight to improve upon the narrower, "done-for-you AI search visibility" model seen in competitors like Bizl.com.
## 2. Core Positioning (Locked) ## 2. Core Positioning (Locked)
* The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage). * The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage).
@@ -30,7 +30,7 @@ To build and launch a differentiated marketing and operating system for Digital
### Phase 1: Blueprint & Strategy Lock (Current Phase) ### Phase 1: Blueprint & Strategy Lock (Current Phase)
*Goal: Finalize the structural framing before any code or complex design work begins.* *Goal: Finalize the structural framing before any code or complex design work begins.*
- [ ] Homepage Framing: Draft the remaining homepage sections (e.g., Proof/Social Proof, The DOP Difference/Methodology, Final CTA). - [ ] Homepage Framing: Draft the remaining homepage sections (e.g., Proof/Social Proof, The VeriPath Difference/Methodology, Final CTA).
- [ ] Asset Strategy: Decide how the 5 completed live Cold Audits will be presented to prospects (e.g., gated PDF reports, interactive web dashboards, or narrative case studies). - [ ] Asset Strategy: Decide how the 5 completed live Cold Audits will be presented to prospects (e.g., gated PDF reports, interactive web dashboards, or narrative case studies).
- [ ] Brand & Identity: Lock down the final brand name confirmation, visual direction, and design system fundamentals. - [ ] Brand & Identity: Lock down the final brand name confirmation, visual direction, and design system fundamentals.
- [ ] Tech Stack Decision: Choose the implementation path (e.g., Next.js/React + Headless CMS, Webflow, Framer, or purely static HTML) that best supports the audit intake mechanism. - [ ] Tech Stack Decision: Choose the implementation path (e.g., Next.js/React + Headless CMS, Webflow, Framer, or purely static HTML) that best supports the audit intake mechanism.
@@ -59,7 +59,7 @@ To build and launch a differentiated marketing and operating system for Digital
--- ---
## 5. Evidence Governance & Human Oversight ## 5. Evidence Governance & Human Oversight
*The DOP trust model — operationalized human supervision over agent-assisted findings.* *The VeriPath trust model — operationalized human supervision over agent-assisted findings.*
* **The Evidence Hierarchy:** All findings are classified as either Tier 1 (Verified) or Tier 2 (Indicative). * **The Evidence Hierarchy:** All findings are classified as either Tier 1 (Verified) or Tier 2 (Indicative).
* **The Fallback Protocol:** If a proposed Tier 1 classification is rejected by human review, it automatically defaults to Tier 2, *unless* the human reviewer explicitly discards the finding as noise or requests more evidence from the agent-assisted backend. No unverified or rejected finding is ever presented to a client as Tier 1. * **The Fallback Protocol:** If a proposed Tier 1 classification is rejected by human review, it automatically defaults to Tier 2, *unless* the human reviewer explicitly discards the finding as noise or requests more evidence from the agent-assisted backend. No unverified or rejected finding is ever presented to a client as Tier 1.
* **Sign-off:** Every client-facing finding requires explicit human approval. * **Sign-off:** Every client-facing finding requires explicit human approval.