Add 06-devon-gym-owner.md persona file

docs/use-cases/06-devon-gym-owner.md

@@ -0,0 +1,37 @@
+# Use Case 06: Devon — The Gym Owner
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Devon |
+| Business | Independent Gym / Fitness Studio |
+| Employees | 4 |
+| Revenue Driver | Memberships + Personal Training |
+| Primary Goal | Consistent member growth, low churn |
+| Digital Maturity | Low |
+
+## Problems
+
+- Relies on word-of-mouth, no systematic acquisition
+- Weak Google visibility for "gym near me" / "personal trainer"
+- Seasonal drop-offs (January spike, March crash)
+- No review generation system
+- Competitors (franchises, big boxes) dominate local pack
+
+## Success Metrics
+
+- Steady monthly membership signups
+- Reduced seasonal churn
+- Strong Google Maps presence
+- Consistent review flow
+- Personal training revenue growth
+
+## Desired Hermes Outcomes
+
+- Local SEO monitoring (maps pack, "gym near me", "personal trainer [city]")
+- Competitor franchise tracking (equipment promos, trial offers, pricing)
+- Review generation workflow (automated ask after milestone sessions)
+- Google Business Profile optimization (services, photos, posts, Q&A)
+- Seasonal campaign calendar (New Year, Summer prep, Back-to-school)
+- Website conversion optimization (trial signup, class schedule, trainer bios)